EDC 101 ⭐
What are our two non-negotiables for meetings, especially client meetings?
Be on time and wear your EDC uniform.
According to Gia, customer service isn’t just for clients. Who else is it for?
Our team members.
What can instantly give away an AI-generated UGC video?
The voice. It must match the character and lip-sync naturally.
Beyond creating graphics and editing videos, what’s the real job of our creative team (designer and video editor)?
Stop the scroll, hold attention and drive clicks.
Clients say they want leads. What do they really want?
Appointments.
What can’t we do in December, and why?
Take leave. We already have a two-week holiday shutdown.
Gia always says: “People do more for people ______.”
They like. Good collaboration creates a cycle of people doing more for each other.
What’s the most important part of Meta primary text?
The first line.
What should every piece of copy ultimately help a prospect do?
Understand the value immediately and take action.
Which client left us for another agency... then came back? 👀✌️
David Prior, Forward Funding 😅
How many launches should we aim to complete each week?
3 launches.
What’s one of our biggest takeaways from learning more about branding?
There are endless possibilities. Use their colours, fonts and brand identity to make every creative uniquely theirs.
When sending a landing page mock-up, which version matters most?
Mobile.
What’s the Web Developer’s real job beyond simply building the landing page?
Build a fast, functional experience that works across devices and drives action.
When it comes to managing projects, what should we do proactively instead of waiting for the client to keep things moving?
Follow up.
Why are now through November some of EDC’s most important months?
They’re our biggest income-generating months before the Australian holiday slowdown.
What would Gia rather invest in before hiring more people?
AI and better tools to help the current team scale.
What do our highest-converting product-led landing pages show prominently in the hero?
The offer and key product details upfront.
What’s the real responsibility of a Meta Ads Manager when handling a client’s money?
Spend the client’s budget judiciously to generate qualified leads at the lowest sustainable cost.
We’re increasingly helping clients pursue a “monopoly” strategy. What does that mean?
Dominate a specific profession or niche.
After our lowest month in April, what change gave us a clearer picture of how EDC was really performing?
Reviewing the actual numbers: revenue, active clients, new clients, leads generated, appointments booked, and production team activity.
What is the bigger vision we’re helping our clients achieve, and how do we help them get there?
Build the next generation of millionaire property investors by attracting more qualified leads and converting them into clients.
What two things do our winning product-led video ads have in common?
Offer in the first frame + voiceover.
What’s the real job of Operations beyond managing people, deadlines and tasks?
Echo the vision, align the team and turn it into execution.
Name the three property-investment changes in Australia that have impacted our clients.
CGT reform, negative gearing changes, and the ban on new SMSF borrowing for residential property.