CDA BASICS
KEY CONCEPTS
WODAKS METHODS
100

What Does CDA Study?

How language is connected to power, ideology, and social inequality

100

What is discourse?

A whole way of talking, arguing, and framing a topic

100

What is Wodak's main approach called?

The discourse-historical approach 

200

What does CDA show about social inequalities?

That discourse helps reproduce social inequalities (e.g., racism, sexism, nationalism)

200

Why does context matter in CDA?

Because social, political, and historical background is essential to interpret meaning

200

What is the first step in a Wodak-style CDA?

Pick a text or set of texts

300

What kind of analysis does CDA aim to make?

Analysis that is both linguistic and political

300

What are topoi?

Recurring arguments used to justify things 

300

What is the final step in a Woda-style CDA?

Conclude and ask what power relations are reproduced or challenged

400

What two things are connected in CDA?

Language and power/ideology 

400
Name one linguistic strategy of persuasion

Nominalization, passive voice, vaugueness, metaphors, or topoi

400

What does Wodak combine in her approach?

Language analysis with historical and social context

M
e
n
u