Big Picture Marketing Terms
The oral or written advocacy of a good or service from a satisfied customer to a prospective customer.
What is word-of-mouth marketing
The amount spent on acquiring a lead.
What is cost per lead?
The main feature of this is its ability to hold contact information, such as names, phone numbers, emails and other records related to a given contact.
What is CRM (Customer Relationship Management) Software?
The progression that a contact follows when researching and purchasing a product.
What is a buyer's journey?
The practice of positioning your content and website so it can rank well and draw traffic from search engine results pages.
What is Search Engine Optimization (SEO)?
The process of educating and building trust with your prospects in order to guide them through the buyer’s journey.
What is Lead Nurturing?
This is used to track progress towards marketing goals.
What is a key performance indicator?
This is software that allows marketers to create, design, host, edit, manage and track the performance of all of their website content.
What is a CMS (Content Management System)?
The first stages of the buying process are often called this.
What is Top of the Funnel (ToFu)?
These are blueprints for your website.
What are wireframes?
The way you differentiate yourself from your competitors and how consumers identify and connect with your brand.
What is Brand Positioning?
The cost associated with turning a lead into a customer.
What is customer acquisition cost?
The set of technology and software an organization uses to run their business.
What is a tech or software stack?
When a company confirms a lead is a good fit it become this.
What is Marketing Qualified Lead (MQL)?
The organization and structuring of content prior to developing a website.
What is Information Architecture?
A customer-centric approach that focuses on drawing high-fit customers in as opposed to blasting your message to anyone and everyone.
What is inbound marketing?
The predicted net profit associated with the future relationship with that customer.
What is customer lifetime value?
This software allows marketers to streamline various tasks, boost their overall efficiency, draw key insights and drive ROI.
What is marketing automation?
When sales and marketing agree that the contact has demonstrated enough interest and is a good enough fit to initiate a sales conversation.
What is a Sales Qualified Lead (SQL)?
This refers to the way a website automatically adjusts to the screen size you're viewing it from.
What is responsive design?
This is a strategy that's guided the behaviors and conditions surrounding your marketing efforts so all content is relevant to the person receiving it.
What is contextual marketing?
If you have a certain metric you want to increase, then this is a method you can utilize to achieve that.
What is growth marketing?
Everything that happens to enable the delivery of the right message at the right time to people who are interested in your products and services.
What are marketing operations?
Someone who has expressed interest in buying via a conversation with an employee or a chatbot.
What is a Conversation Qualified Lead (CQL)?
Based on the principles of the scientific method, this focuses on systematically increasing the percentage of website visitors who take a desired action on a given page.
What is Conversion Rate Optimization (CRO)?