An area of the brain (in the left temporal lobe) involved in language comprehension and expression was named for him because he discovered it
Carl Wernicke
100
Studied attachment in monkeys with artificial mothers
Harry Harlow
200
The part of the brain responsible for coordinating muscles involved in speech was named for him, because he first identified it
Paul Broca
200
Studied attachment in infants using the "strange situation" model. Label infants "secure", "insecure" (etc.) in attachment
Mary Ainsworth
300
Memorized nonsense syllables in early study on human memory
Hermann Ebbinghaus
300
Investigated the use of heuristics in decision-making; studied the availability, anchoring, and representativeness heuristics
Daniel Kahneman & Amos Tversky
300
His research described human sexual behavior and was controversial (for its methodology & findings)
Alfred Kinsey
300
Developed "Two-Factor" theory of emotion; experiments on spillover effect
Stanley Schachter
400
Her research on memory construction and the misinformation effect created doubts about the accuracy of eye-witness testimony
Elizabeth Loftus
400
Famous for describing concept of "liguistic determinism"
Benjamin Lee Whorf
400
Used direct observation and experimentation to study sexual response cycle (4 stages)
William Masters & Virginia Johnson
400
Conducted semi-starvation experiments to measure psych effects of hunger
Ancel Keys
400
(Accidentally) described General Adaptation Syndrome (GAS)
Hans Selye
500
Made famous the phrase: "the magical number 7, plus or minus 2" when describing human memory
George A. Miller
500
Created concept of "universal grammar"
Noam Chomsky
500
Studied achievement motivation; found those with high levels are driven to master challenging tasks
David McClelland
500
Studied taste aversion in rats; led to knowledge that sickness and taste preferences can be conditioned
John Garcia
500
Interested in the universality of facial expressions: facial expressions carry same meaning regardless of culture, context, or language. Use of microexpressions to detect lying.