Advertisement Techniques
An advertisement that offers something extra when you purchase the product / service.
What is bribery?
An appeal to logic.
What is logos?
The title of a news article.
What is a headline?
The art of persuasion.
What is rhetoric?
An advertisement that suggests purchasing the service / product shows a love for your country.
What is patriotism?
An appeal to emotion.
What is pathos?
The location of a news article.
What is a placeline?
A particular group of the population.
What is a demographic?
Ad advertisement that suggests you should purchase the service / product because most people do.
What is bandwagon?
An appeal to someone or something's credibility.
What is ethos?
Answers the 5 W's of a news article. The first paragraph.
What is the lead?
The parts of a news article that indicates who wrote it.
What is the byline?
What are weasel words?
What appeal is used in the following ad: "You want to protect your family, right? Install a security system today."
What is pathos?
News should be written in what point of view?
Third Person.
The art of film-making that includes attention to camera angles, movements, etc.
What is cinematography?
A car ad suggests this car will put you ahead of the competition.
What is avante garde?
What appeal is used in the following ad: "70% of professional athletes trust Gatorade to provide the energy they need."
What is logos?
When you write in a way that doesn't use biased opinions.
What is objective writing?
The first sentence of a paragraph that reveals what the entire paragraph will aim to prove (what is it about).
What is a topic sentence?