Which activity is addressed in the product/service management function?
100
Tracking visitors to their web sites
What is one way businesses use computer technology to obtain information to improve their product/service mix?
100
Unique characteristics
A company that makes ink pens claims no other pen on the market uses a type of ink that changes color when exposed to light. The company is positioning its product according to what strategy?
100
It needs to maintain tight control over a product.
When is it best for a business to use an exclusive distribution pattern?
100
Producer to agent to retailer to consumer
What indirect channel of distribution is used to reach large retailers when the producer does not want responsibility for the selling activities?
200
By finding new uses for the product
Which of the following is a way that a business can extend the life cycle of an established product?
200
Use of environmentally friendly packaging
What is an example of an ethical issue that a product/service manager might face?
200
To differentiate their products
Why do companies use brands for their products?
200
Timeliness
Which of the following is an aspect of channel management that impacts customer service?
200
A dispatcher has current knowledge of a delivery truck's location and destination.
What example demonstrates the use of satellite tracking within a distribution channel?
300
To adapt its marketing strategies
Why does a company need to know what stage of the product life cycle its products are in?
300
The Simpson Company embellishes the information that it places on its product labels
Which of the following is an unethical situation in product/service management?
300
Recognition
In what stage of brand loyalty do people become aware of the brand?
300
Communicate effectively
What is one action that customer service can take to facilitate order processing?
300
Some businesses have the capacity to distribute most or all of their products through the internet.
What statement is true about technology in relation to channel management?
400
Because competitors have entered the market
Why might profits sometimes decline for the company that first introduced the product during the growth stage of a product's life cycle?
400
Price and quality
Company XYZ sells condensed soups and promotes them by saying, "Great taste, great price." Company XYZ is positioning its product according to what strategy?
400
By performing certain channel activities expertly
How do channel members add value to a product?
400
Vendor consistently has back orders.
Which situation hinders a business's ability to provide quality customer service?
400
Involvement of agents
What factor could determine legal ownership of goods in the distribution process?
500
Mass customization
What is a technologically advanced method that allows businesses to produce products that are specialized for a very few customers?
500
Features and benefits
A company advertises that its products are durable lightweight, and come in a variety of colors. What strategy is the company using to position its product?
500
Ideal market exposure
What do marketers want to achieve by determining distribution intensity?
500
Wholesalers usually buy in large quantities.
What is an advantage for producers in using the producer to wholesaler to retailer to consumer distribution channel?
500
Dual distribution
What legal example is represented by a manufacturer selling its products through a toll-free phone system, a company web site, and several retailers?