Elements
Rough, smooth, glossy, soft or hard
What is Texture?
Frequently show patterns to establish consistency throughout the design
What is Repetition?
Shading, texture, gradients, and adds depth to shapes to create a 3D effect
What is Form?
The art of arranging type
What is Typography?
A colour scheme that is comprised of variations of one hue by adjusting the shades, tones and tints
What is Monochromatic?
An element of design defined by a point moving in space
What is Line?
What uses symmetry and asymmetry to provide structure and stability to a design
What is Balance?
Consider brightness, contrast, shadows to create depth
What is Light?
Horizontal strokes are found at the tip of the lines in the letter
What is Serif?
A colour scheme that is comprised of colours that are next to one another on the colour wheel
What is Analogous?
A two-dimensional defined area created by lines
What is Shape?
This principle uses the top, bottom, centre, or sides to create a visual connection between the elements
What is Alignment?
How all the elements in a composition work well together
What is Unity/Harmony?
Simple, uniform strokes, clean
What is Sans Serif?
A colour scheme that is comprised of three colours that are equidistant from one another on the colour wheel
What is Triadic?
Designers intentionally place this in the design to add emphasis to areas of the design
What is Space?
Allows you to stress differences between elements, highlighting the key elements of your design that you want to stand out
What is Contrast?
A focal point can be created using shape, size, colour, contrast
What is Emphasis?
Involves selectively reducing the space between characters
What is Kerning?
A colour scheme that is comprised of two colours that are opposite one another on the colour wheel
What is Complementary?
Color has three main characteristics
What is Hue, Value, and Saturation?
Creates a visual relationship between the design elements and provides a focal point for viewers
What is Proximity?
Directs viewers from one area of a composition to another with shapes, lines, colours, text, size
What is Movement?
The vertical space between lines of type that is measured in points
What is Leading?
A colour scheme that is comprised of two sets of complimentary colours on the colour wheel
What is Tetradic?