LINES
SHAPES
COLOR
100

The lines that suggest a feeling of rest or repose because objects parallel to the earth are at rest.

Horizontal

100

The shape that include mathematical, named shapes such as squares, rectangles, circles, cubes, spheres, and cones.

Geometric

100

They are colors that are combined to make a range of other colors.

Primary

200

The lines that often communicate a sense of height because they are perpendicular to the earth, extending upwards toward the sky.

Vertical

200

The shapes that are typically irregular or asymmetrical.

Organic

200

They are the result of mixing two primary colors.

Secondary

300

The lines that convey a feeling of movement.

Diagonal

300

Shapes that are recognisable in form, but are essentially not real as they are simplified versions of organic shapes.

Abstract

300

They are combination of one primary color with one secondary color.

Tertiary

400

The lines that is a  combination of diagonal lines that connect at points.

Zigzag

400

What shape is/are the most used area shape in logo design?

Squares and rectangle

400

Reds, oranges, and yellows are referred to as ?

Warm

500

The lines that represent comfort and ease.

Curve

500

Shape that is seen as more of a masculine shape. Power, progression, purpose and direction are all represented by this.

Triangle

500

Blacks, greys, whites and shades of beige are often referred to as?

Neutral

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