26-30
31-35
36-40
41-45
46-50
100
XYZ Company noticed that the sales of iPads in blue have increased in sales. What can be the business determine about the iPads?
Popular products
100
According to the marketing concept, which option shows company commitment?
Setting aside funds to research what customers want
100
Manny has a new idea for a new cleanser that would decrease the time in cleaning tiled floors. He thinks this product would be better than any cleanser currently on the market. Which of the four Ps should these investors consider first?
Product
100
Which is an example of an implied warranty?
A customer buys a toaster and assumes it will toast bread.
100
Which of the following is a reason that a business would make changes to its products?
To keep up with changing consumer preferences
200
What type of internal report would indicate to a business that sales for a specific product have dramatically dropped over the past three months?
Quarterly inventory status
200
After the popularity of a product dropped, the business needed a new product to promote that would help to improve its image. Which marketing function would come up with the new product?
Product/Service management
200
To promote its summer menu, Danielle's Cafe plans to e-mail a $5.00-off coupon to its regular customers next Tuesday. The coupon will be valid from June 1 through June 15. What does use of the coupon represent?
Tactic
200
What is a purpose of warranties and guarantees?
To protect the producer and the seller
200
What does a salesperson need to do to be successful in selling?
Learn the features unique to the brands s/he sells
300
What type of marketing data can a business obtain by reviewing its inventory reports and customers' invoices
Customers' product preferences
300
Paul's plant food is losing its popularity among his customer base. What marketing function would come up with the improved product?
Product/Service management
300
Highway 1 Restaurant allows customers the opportunity to enter drawings in order to win a birthday cake. Customers register by providing their contact information on a card. What does entering the drawings represent?
Tactic
300
Harrison Stroller Company manufactures baby strollers. The business launched a new stroller line in hopes of increasing its market share. The new model featured neon, plastic, musical toys on the front bar of the stroller. By the middle of the first year, there were 50 reports of infant injuries. What legal action will Harrison Stroller Company have to face?
Product liability
300
Joe is a salesperson who will sometimes forgo a sale in order to satisfy a customer's needs. Carol always attempts to close a sale at all costs. Who is likely to be the more successful salesperson?
Joe because he will get more repeat business
400
What does applying the customer-orientation element of the marketing concept enable the business to do?
Offer products that consumers want to buy
400
What does the selling function involve that makes it so important?
Contacting customers
400
Which market segment do customers in cold climates who need snow shovels and snow blowers represent?
Geographic
400
Lakeview Manufacturing produces canned tuna fish for consumers and pets. After the company decided to expand its market to three additional states, it discovered that the pet products were labeled incorrectly. They had been packaged and distributed as consumer products. To correct this problem, what action should the company take?
Product recall
400
What can salespeople do to maintain good relationships with existing customers?
Live up to their promises
500
By increasing awareness of the need for environmental controls, what has marketing done?
Improved the quality of life
500
Dennis has a great idea for a new type of tennis ball that, if produced, would be better than any ball currently on the market. He pitches his idea to a few investors. Which of the four Ps should these investors consider first?
Product
500
Why do many professional organizations develop standards for their members to follow?
To promote product safety
500
Why would a business use a broad product mix?
To promote one-stop shopping
500
What is an effective follow-up activity that salespeople can use to provide good service and develop strong relationships with customers?
Calling to make sure the products are satisfactory
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