Highway 1 Restaurant allows customers the
opportunity to enter drawings in order to win a
birthday cake. Customers register by providing their
contact information on a card. What does entering
the drawings represent
What is Tactic
100
What is the overall reason that marketing strategies
are designed and implemented
What is Achieving planned goals
100
What is the marketing function that provides
information to consumers that will assist them in
making a decision to purchase a good or service
What is Promotion
100
What is at the center of all marketing activities
What is Communication
100
Which market segment do customers in cold
climates who need snow shovels and snow blowers
represent
What is Geographic
200
Manny has a new idea for a new cleanser that would
decrease the time in cleaning tiled floors. He thinks
this product would be better than any cleanser
currently on the market. Which of the four Ps should
these investors consider first?
What is Product
200
What does the selling function involve that makes it
so important
What is Contacting customers
200
A business determines that it can increase its market
share 12 percent by promoting its goods and services
to Hispanic females who are 18 to 34 years old. How
is the business segmenting the market
What is By demographics
200
According to the marketing concept, which option
shows company commitment
What is Setting aside funds to research what customers
want
200
What marketing career involves determining why
customers do what they do
What is Marketing research
300
What does a business need in order to understand
why a product that has been a strong seller for a long
time is now losing popularity?
What is Marketing information
300
To promote its summer menu, Danielle's Cafe plans
to e-mail a $5.00-off coupon to its regular customers
next Tuesday. The coupon will be valid from June 1
through June 15. What does use of the coupon
represent
What is Tactic
300
What type of duties do customer-service
professionals often perform
What is Handling complaints
300
What type of internal report would indicate to a
business that sales for a specific product have
dramatically dropped over the past three months
What is Quarterly inventory status
300
Booking hotel rooms for vacationers is an example
of __________ marketing
What is service
400
By monitoring its sales and its customers' buying
habits, what is a business often able to identify
What is Popular products
400
Paul's plant food is losing its popularity among his
customer base. What marketing function would
come up with the improved product
What is Product/Service management
400
What is one reason why an employee might write a
business letter
What is To sell goods and services
400
What does applying the customer-orientation
element of the marketing concept enable the
business to do
What is Offer products that consumers want to buy
400
XYZ Company noticed that the sales of iPads in blue
have increased in sales. What can be the business
determine about the iPads
What is Popular products
500
Dennis has a great idea for a new type of tennis ball
that, if produced, would be better than any ball
currently on the market. He pitches his idea to a
few investors. Which of the four Ps should these
investors consider first
What is Product
500
What marketing career involves catching customers'
attention, informing them of products and persuading
them to buy
What is Advertising
500
What type of marketing data can a business obtain
by reviewing its inventory reports and customers'
invoices
What is Customers' product preferences
500
After the popularity of a product dropped, the
business needed a new product to promote that
would help to improve its image. Which marketing
function would come up with the new product
What is Product/Service management
500
By increasing awareness of the need for
environmental controls, what has marketing done