Corporate Timeline & Names
Brands&Portfolio
Government Programs & Markets
Media Moments & Messaging
Deals, Courts & Big Moves
100

 In what year did Anthem rebrand to Elevance Health?

2022

100

What is the healthcare services brand Elevance launched to unify its capabilities (including PBM)?

Carelon

100

 Amerigroup (an Elevance subsidiary) serves enrollees in which two major government programs (called out in the rebrand release)?

Medicaid and Medicare

100

What stock-exchange event did Elevance use as the public “rebrand moment”?

Ringing the opening bell at the NYSE.

100

 Anthem’s attempted acquisition that was blocked in federal court involved which insurer?

Cigna

200

What is the NYSE ticker symbol Elevance began trading under when the rebrand became official?

ELV

200

What’s the name of Elevance’s PBM under the Carelon umbrella?

CarelonRx

200

 The new Wellpoint name (Amerigroup → Wellpoint) was stated to take effect starting in what month and year?

Jan 2024

200

 What exact date is on the press release “Anthem Announces Subsidiary Brands Under Elevance Health”?

June 15 2022

200

On what date did the DOJ announce the U.S. District Court blocked Anthem’s acquisition of Cigna?

Feb 8 2017

300

What corporate name did the company use from the 2004 merger until the 2014 rebrand?

WellPoint, Inc.

300

What is the health plan brand name Elevance introduced to unify certain non-Blue plans in select markets?

Wellpoint

300

In the Amerigroup → Wellpoint announcement, what was explicitly stated would not change for members as a result of the new name?

 No impact/changes to members’ benefits, services, and care provider network.

300

 In the NYSE opening bell press release, who is named as President and CEO celebrating the rebrand?

Gail K. Boudreaux

300

Name the judge identified by the DOJ press release as ruling in favor of the Justice Department.

Judge Amy Berman Jackson

400

The modern company traces its formation to a 2004 merger between Anthem and what other company?

WellPoint Health Networks (Anthem + WellPoint Health Networks)

400

What is the member-facing app/platform brand Elevance highlights for simplifying healthcare?

 Sydney Health

400

 Name any two states listed where the Wellpoint name would take effect in January 2024 (per Business Wire).

Any two of: Arizona, Iowa, New Jersey, Tennessee, Texas, Washington.

400

 In the June 15, 2022 release, Carelon is said to be derived from which base word plus a suffix meaning “full and complete”?

“Care” + suffix “lon.”

400

 In what year did WellPoint announce it would acquire Amerigroup?

2012

500

What exact date did Elevance commemorate its official rebrand by ringing the NYSE opening bell?

June 28, 2022

500

According to Elevance’s brand portfolio messaging, the launch of Carelon and Wellpoint was framed as supporting what overarching concept of health?

 Whole health (and solutions beyond traditional health insurance).

500

In the June 15, 2022 brand announcement, Wellpoint was positioned to unify Medicare, Medicaid, and what third line of business in select markets?

Commercial health plans.

500

In that same release, Carelon is described as serving roughly what share of people in the U.S.?

One in three people in the U.S.

500

What was the new corporate name that became official on December 3, 2014, according to business coverage of the rebrand?

Anthem, Inc.

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