Zapier
Every Zap must have a ____ and an ____
What is Trigger and an Action
The two primary networks used
What is Search and Display
The tracking tag is known as the
What is Facebook Pixel
UTM stands for
What is Urchin Tracking Module
EMA officially launched on this date
What is January 1st, 2019
The most used action in our account
What is Google Sheets
A phone number added to a campaign is known as this
What is a Call Extension
The structure of the ads account contains
What is Campaigns, Ad Sets, Ads
We use this tool for organic research
What is SEM Rush
We are on our ___ iteration of our website
The amount of time for each Zap to update
What is 1 minute
The default attribution model assigned to campaigns
What is Last Click
There are ___ types of Campaign Objectives
What is 11
SERP stands for
What is Search Engine Results Page
This amount was the biggest accidental account overspend in the companies history
This action is used to convert data into the way that you need it
What is Formatter by Zapier
A Google Ads Customer ID is this many digits long
What is 10
The default attribution model on Facebook Ads is now
What is 7-Day Click or 1-Day View
You can have this many goals in a Google Analytics property
What is 20
EFFICIENCY EXTRA!
The number of different Google Ads policies
What is 420
Zapier was founded in
What is 2011
Cloaking is defined as
What is: Showing different content to certain users, including Google, in attempts to interfere with the review process (Showing Google approved but dynamically changing it or sending the user to non-approved content)
The three main Meta brands
What is Facebook, Instagram, WhatsApp
We have roughly this many followers on Twitter
What is 2000
The amount of search engine market share that Google has
What is 90% (Will accept 88 - 92)
Zapier saves ___ hours of work on average per week
What is 10
The display settings Targeting and Observation were formerly known as
What is Target and Bid, Bid Only
By default you may have this many number of different ads running at once maximum
What is 250
EFFICIENCY EXTRA!
This platform was the first major breakthrough in process documentation and workflows for EMA
What is Airtable
Adam worked here directly before joining EMA in 2019
What is Progressive