Milly Dilly
What is a pickle made from?
A cucumber preserved in brine or vinegar.
This document outlines a brand’s tone, visual style, and messaging rules to ensure consistency.
a brand guide (or brand style guide)
Name three African countries where HOPE International serves.
Benin, Kenya, Tanzania
Which country is known as the “Land of a Thousand Hills” and is one of Africa’s cleanest nations?
Rwanda, famous for its rolling green hills and monthly community clean-up day called Umuganda.
What world-famous park in Manhattan is larger than the entire country of Monaco?
Central Park
Why are they called “dill pickles”?
Because they’re seasoned with dill herb.
This line, visible before someone opens an email, greatly affects open rates.
subject line
Name two Asian countries where HOPE International serves.
Indonesia and the Philippines.
Which country is home to Machu Picchu and part of the Amazon rainforest?
Peru
New Hampshire is one of two U.S. states with no general sales tax. What is the other?
Delaware
Why do athletes sometimes drink pickle juice?
It can stop muscle cramps by triggering a neurological reflex.
This chart follows customers from awareness through purchase and beyond.
the marketing funnel or customer journey
Name three Latin American countries where HOPE International serves.
Guatemala, Haiti, and Peru.
This country is home to 100+ active volcanoes—what is it?
Indonesia.
Which major lake borders the city of Chicago and contributes to dramatic lake-effect winter weather?
Lake Michigan
What happens when you run electricity through a pickle?
It lights up yellow due to excited sodium ions (“electric pickle” experiment).
This term describes how customers feel about a company, beyond the logo or tagline.
brand perception
What percentage of donations to HOPE International typically goes directly into programs rather than overhead in 2024?
About 85.2% of each dollar went to direct program services.
Which country is home to Transylvania, the setting of the Dracula legend?
Romania
Which famous groundhog lives in Pennsylvania and “predicts” the arrival of spring each year?
Punxsutawney Phil, star of Groundhog Day.
What weird legal rule once existed in Connecticut about pickles?
A pickle had to “bounce” to be considered legally sellable.
This measure, named after a common household object, quantifies how easily a brand is recalled.
The “Kettle Test” or brand recall score
How many consecutive years has HOPE International earned the highest rating from Charity Navigator?
HOPE has held Charity Navigator’s top four-star rating for 17 years in a row.
Which West African country is considered the birthplace of the Vodun (Voodoo) religion?
Benin
What U.S. city hosts the annual Winter Carnival with ice sculptures, parades, and snow mazes?
St. Paul, Minnesota, home to one of the oldest winter festivals in the country.