Getting Started
Before buying inventory, what Seller Central tool lets you test if you can list an ASIN?
The “Add a Product” tool
What Amazon feature determines which seller’s offer customers see by default?When multiple sellers share the same listing, what determines who gets the sale?
The Buy Box
What Amazon metric ranks products within a category based on sales velocity?
Best Sellers Rank (BSR)
What tax-related document confirms you’re buying inventory for resale?
Resale certificate.
What data point do sellers commonly use to estimate demand without seeing sales numbers?
Sales rank trends (BSR)
What Amazon service allows sellers to outsource storage, packing, shipping, and returns?
Fulfillment by Amazon (FBA)
True or False: The lowest price alone guarantees Buy Box ownership.
False
What does "AU" Stand For?
Auto Ungate
Why might a brand refuse to sell wholesale to Amazon sellers?
Marketplace restrictions or brand protection policies.
What sourcing method focuses on reverse-engineering competitors’ winning products?
Storefront Stalking
What is one reason Amazon sellers prefer using new, unbranded boxes for FBA shipments?What is one way to get free boxes for shipping products to Amazon?
To avoid carrier or compliance issues with reused branding
What 2 Factors for a seller have the most impact on the buy box?
Fullfilment Method or Landed price (item price + shipping)
What does it mean when a brand or category is “restricted” or "Copy Listing" to a seller?
The seller cannot apply to sell or list that brand/category
What term describes the smallest quantity a supplier allows per order?
Minimum Order Quantity (MOQ)
Why do advanced sellers track historical price data before buying inventory?
To identify price stability and competition patterns.
Which Seller Central dashboard shows performance metrics that can impact selling privileges?
Account Health
True or False: Multiple Sellers can win the Buy Box at the same time.
True
What Amazon fee is tied to how inventory is distributed across fulfillment centers?What does “Inbound Placement Service Fee” refer to
Inbound Placement Service Fee.Amazon’s charge for splitting shipments across fulfillment centers
What is one benefit of opening accounts at in-person trade shows?
Direct access to decision-makers/Owners/ Sales Reps
What Amazon tool helps estimate fees and profit before purchasing inventory?
eScout, SellerAmp, FBA Revenue Calc
What are two signals Amazon may flag as a risk when reviewing a product listing?
P complaints, missing documentation, abnormal pricing, or high return rates
What pricing behavior can cause Amazon to remove the Buy Box entirely from a listing?What is one scenario where no seller owns the Buy Box?
Prices far above market value.
Why does Amazon require unique FNSKUs for seller inventory?
To track ownership and prevent commingling issues.
What letter proves legitimacy of SUPPLY CHAIN
Bill of Lading/LOA
What Keepa function helps sellers identify products with consistent sales volume?
Sales rank history graphs/ Monthly Sold Chart