Getting Started
What are two ways to check if a product is restricted before purchasing it?
Use eScout or check in Seller Central’s “Add a Product” tool.
When multiple sellers share the same listing, what determines who gets the sale?
The Buy Box rotation algorithm
What does “BSR” stand for?
Best Sellers Rank
What document do suppliers often require before giving wholesale pricing?
A resale or reseller certificate
What extension helps estimate monthly sales based on BSR?
eScout or SellerAmp
What Amazon program lets you store and ship inventory directly from Amazon warehouses?
Fulfillment by Amazon (FBA)
True or False: FBA sellers are more likely to win the Buy Box over FBM sellers at the same price
True
What does “RA” stand for in Amazon selling?
Retail Arbitrage
What is one benefit of buying directly from a brand versus a distributor?
Lower unit cost and fewer middlemen + Invoices
What technique involves searching other sellers’ storefronts for leads?
Storefront Stalking
What is one way to get free boxes for shipping products to Amazon?
USPS/UPS or Go to your local retail stores, and ask what boxes they get in there shipments!
What factor does Amazon weigh most heavily when assigning the Buy Box?
Fullfilment Method or Landed price (item price + shipping)
What is “Ungating”?
The process of getting approval to sell restricted brands or categories
What is “MOQ” and why is it important?
Minimum Order Quantity; defines the smallest order allowed per SKU
What is a “leads list,” and why is it valuable?
A curated sheet or list of profitable ASINs used for product sourcing.
What section in Seller Central shows you current account health and violations?
Account Health Dashboard
True or False: Multiple Sellers can win the Buy Box at the same time.
True
What does “Inbound Placement Service Fee” refer to
Amazon’s charge for splitting shipments across fulfillment centers
What is one key reason to use trade shows like ASD, or Expo West?
To network and open new wholesale accounts with brands and distributors
What are two reasons Amazon might deactivate your listing?
Pricing error or suspected intellectual property (IP) violation
What is one scenario where no seller owns the Buy Box?
All offers are priced too high above Amazon’s fair market value threshold
What does FNSKU stand for, and where do you place them with and without a Polybag?
Fulfillment Network Stock Keeping Unit, Over Manufacture barcode without Poly, with Poly, anywhere on the outside where its visible.
What does “Authorized Reseller Letter” or LOA, allow you to do?
Prove legitimacy to Amazon and prevent IP complaints from a brand
What Keepa feature allows you to find ASINs based on filters like price, sales rank, and sellers?
Keepa Product Finder (KPF)