Getting Started
This is the platform where sellers manage listings, inventory, sales, and reports.
What is Seller Central?
Most sales on a shared product listing happen in this section of the page.
The Buy Box
This term means getting approval to sell restricted brands, categories, or products on Amazon.
What is Ungating?
Before a seller can start buying inventory tax-exempt for resale, this document or registration is usually the first thing they need set up.
What is a Reseller’s Licence/ Resale certificate
What data point do sellers commonly use to estimate demand without seeing sales numbers?
Sales rank trends (BSR)
This fulfillment method means Amazon stores your products and handles shipping and customer service.
Fulfillment by Amazon (FBA)
According to the guide, this is the alternate name for the Buy Box.
What is the Featured Offer?
This abbreviation means a lead is eligible to sell right away with no “Apply to Sell” required.
AU
This type of product strategy is the opposite of reselling existing branded products and instead involves adding your own branding and packaging.
What is Private Label?
This sourcing method focuses on finding products on retail sites like Walmart or Target to resell on Amazon.
What is Site Sourcing?
This fulfillment method means the seller handles inventory, shipping, and customer service instead of Amazon.
What is FBM?
One factor named in the guide that helps a seller win the Buy Box is having the best combination of this, shipping speed, and account health.
What is price?
What does it mean when a brand or category is “restricted” or "Copy Listing" to a seller?
The seller cannot apply to sell or list that brand/category
What term describes the smallest quantity a supplier allows per order?
Minimum Order Quantity (MOQ)
This tool tracks price history, sales rank, and historical trends on Amazon.
What is Keepa?
This unique code is assigned by Amazon to identify a specific product in its catalog.
What is an ASIN?
True or False: Multiple Sellers can win the Buy Box at the same time.
True
This number shows how well a product sells in its category, and a lower one means stronger sales volume.
What is BSR?
This third-party service can receive, inspect, prep, and ship inventory to Amazon FBA on your behalf.
What is a Prep Center, or 3PL?
This research tool helps sellers analyze profitability, fees, and competition quickly while browsing Amazon.
What is eScout, or SAS?
This seller-created identifier is used to track stock and sales internally, rather than by Amazon’s catalog.
What is a SKU?
What pricing behavior can cause Amazon to remove the Buy Box entirely from a listing? AND What is a listing without a buy box called?
Prices far above market value; Suppressed Listing
This type of complaint comes from a brand claiming you are selling its product without permission.
What are IP Complaints?
A seller who is tired of packing, labeling, and forwarding every shipment personally would most likely revisit this guide topic.
What is All About Prep Centers?
This sourcing clue combines a metric and a tool: one tells how well a product sells in its category, and the other tracks that number’s history over time. Name both.
What are BSR and Keepa?