Buyer Personas
This buyer cares about offering meaningful benefits to a diverse group of employees. You might hear him say something like "If I can get one person to engage, I can change their life.
Who is a Wellness Coordinator?
This solution focuses on employee engagement, simplification, integration, personalization, and employee satisfaction.
What is the Employee Experience Solution?
These are the top three competitors in the employer market.
Who is Sharecare, Limeade, and WebMD?
This team is my first point of contact when I have a question or need to support an opportunity.
Who is Sales Enablement?
These are the three win themes for Virgin Pulse's employer market.
What are culture, experience, and health outcomes?
This buyer is responsible for benefit pricing, options, eligibility, employee signup and back-end administration across multiple products.
Who is a Benefits Manager?
This solution focuses on understanding health status, overcoming barriers to prevention and care, and improving health outcomes.
What is the Health Outcome Solution?
These are the three core competitive spaces in which Virgin Pulse competes.
What is Wellbeing, Health, and Navigation?
This team is newly aligned by market and is the owner of solution content, including messaging and positioning.
Who is the product marketing team?
Instead of selling specific products, features, and services, in 2022 the Virgn Pulse sales team will be focused selling this ideal set of offerings.
What are solutions?
This buyer cares about the leading and lagging indicators of engagement. She sets the vision, criteria and goals with her team/consultants that are exploring or working with Virgin Pulse before she is involved directly.
Who is the VP of HR Benefits?
This solution focuses on attracting and retaining talent through social connections and an inclusive, supportive community.
What is the Culture Bundle?
Of the three core competitive landscape spaces, this one is known for it's many point solutions.
What is Health?
The product marketing team is focused on supporting these two stages of the funnel.
What are evaluation and active pursuit?
This term can be used to describe the member's daily entry point into their one-stop-shop for all things well-being, personal health and employer benefits.
What is the digital front door?