Crocs
Class Content
Vocab
Design Pillars
100

These small charms allow customers to decorate and personalize their Crocs shoes.

What are Jibbitz?

100
This function allows you to curve text on Canva.

What is TEXT EFFECTS?

100

This is how much of a product or service a business is willing to sell.

What is supply?

100

This Pillar matches with this saying, “If people can’t read it – it doesn’t work.”?

What is Readability?

200

This was Crocs’ main value proposition that attracted workers like nurses and chefs.

What is comfort?

200

Ms. Al gave up ONE of these foods for the month of February.

What is chips? Or fried food in general

200

This is an organized effort to gather info about a target market and customers.

What is market research?

200

Pastels, Bright, and Bold are examples of this pillar. 

What is Color and Contrast?

300

This marketing strategy focuses on building long term relationships with customers instead of focusing on only sales.

What is relationship marketing?

300

Ms. Chalker worked at this fast food restaurant in high school.

What is In n Out?

300

This is when a business sets its price based on how much customers believe the product is worth. 

What is Value Based Pricing?

300

Identity, Vibe, & Humor are examples for this pillar.

What is Message and Meaning?

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