Empathizing & Contextualizing
A qualitative research technique that involves observing and interviewing people firsthand.
What is ethnography?
An attention-grabber.
What is a hook?
Standards for how one ought to live, shown by example.
What are morals?
The first palm pilot prototype was made out of this.
What is a block of wood?
This double Nobel prize winner said: “The best way to have a good idea is to have lots of ideas.”
Who is Linus Pauling?
A qualitative research method where the designer gains a rich understanding of their user’s needs by experiencing their lives firsthand.
What is immersion?
A thousand words.
What is a picture worth?
A conflict of values (not right vs. wrong).
What is a moral dilemma?
A method for creating tangible experiences just good enough to get your idea across as quickly (minutes) and cheaply (cents) as possible.
What is rapid (low-resolution) prototyping?
A creativity method where the designer takes inspiration from a source that shares resemblance to their design challenge.
What is design by analogy?
The three main characteristics of a good interview question.
What are neutral, specific, and open-ended?
A vocal trait that prevents one from having a winning voice due to lack of variety.
What is monotone?
This barrier to morally-permissible behavior leads people to say: “Everybody does it.”
What is standard practice?
The tendency of participants in an experiment to act in a way that they think the experimenter wants them to act.
What is please-the-experimenter (or experimenter) bias?
The four rules of brainstorming.
What are: defer judgment, encourage wild ideas, build on the ideas of others, and go for quantity?
A quantitative research method with a limitation of self-reporting bias in that researchers cannot observe real world behaviors.
What is a survey?
A prompt at the end of a presentation that clearly states what you want the audience to do next.
What is a call to action?
An ethical framework that seeks to answer how technology might best promote the well being of people and the planet.
What is Aspirational Ethics?
A type of prototype that involves faking the functionality to give the user an authentic experience from their viewpoint.
What is a Wizard of Oz prototype?
A creativity method that focuses on imposing artificial constraints that change the magnitude of the solution space.
What is Powers of Ten?
The human tendency to focus on the way products or services are normally used, making people unable to imagine alternative functions.
What is functional fixedness?
The four elements of a good story.
What are authentic, character-driven, dramatic, and detailed?
This barrier to morally-permissible behavior leads people to say: “I’m just following orders.”
What is Locus of Responsibility?
A type of test in which a small number of evaluators examine the solution and judge compliance with recognized design principles (heuristics).
What is expert evaluation?
Two common conceptual blocks to creativity.
What are “satisficing” and “poorly delimiting the problem area”?