Rhetorical Appeals
Which rhetorical appeal relies on logic, statistics, and hard facts?
Logos
According to Media Rule #1, why is media constructed?
It is created for a reason through deliberate creator choices.
What is a fact?
A statement directly proven or observed.
What is a media genre?
A category of media that tells the audience what to expect.
How long does a TV pilot have to hook its audience?
15 minutes.
Which rhetorical appeal focuses on emotions, feelings, and audience engagement?
Pathos
What does Media Rule #2 state about how media is constructed?
Media is constructed according to a genre and specific conventions.
What is an inference?
A conclusion drawn by using evidence to fill in missing gaps.
What are media conventions?
The recognizable ingredients that make up a genre.
What was the name of the female character that helped Jack stitch the wound in his back in the Lost pilot episode?
Kate
Which rhetorical appeal builds trust by using authority, expert testimonials, or celebrity endorsements?
Ethos.
What core principle is established by Media Rule #3?
All media contains an ideology.
What is subtext in media analysis?
The underlying, unspoken meaning beneath explicit words or actions.
What is meant by learning the grammar of media language?
Knowing how to speak about and analyze visual or auditory choices.
What element at the end of Act III resolves the immediate crisis while promising future fallout for the series?
The cliffhanger.
If a pencil advertisement highlights that one pencil writes for 25 miles for just 25 cents, which appeal is being used?
Logos.
What does Media Rule #4 state regarding media creation?
Media is created to appeal to a target audience.
How do you define social location?
A person's position in society based on intersecting identity factors.
Name two recognizable conventions of the Instagram genre listed in the course.
Filters and captions (or selfies, profile banners, promotional content).
What demographic factors are used to identify a target audience (name at least 3)?
Factors like age, gender, income, location, and education.
Why do major companies spend millions using rhetorical appeals during high-stakes broadcasts like the Super Bowl?
To capture attention and influence consumer behavior.
Why can no piece of media ever be completely neutral?
Every piece of media reflects the values and belief systems of its society.
What is framing in critical literacy?
Emphasizing specific aspects of information to shape audience perception.
What critical question should you ask when looking at what is placed inside a camera frame?
What am I permitted to see, and what might be missing?
Name 3 of the 4 bands we heard during week one's start of class music.
The Tragically Hip, Third Eye Blind, Collective Soul, Nickelback
What key question should a critical viewer ask to evaluate if an advertisement is using ethos?
Why should I trust you?
According to Media Rule #4, why do short viral clips on TikTok often reach wider audiences?
An active audience edits and shares impactful clips without creator control.
Why does a dominant ideology often feel like common sense to modern viewers?
It is produced in the same societal environment that the viewer lives in.
In a thriller pilot, what convention uses a visible or spoken deadline to force immediate action under time pressure, using sound and visuals to create tension?
The Ticking Clock.
How many countries have I travelled to?
19