Emotional Things
To bypass logical thinking, drive consumer actions, and build brand loyalty.
What are emotional triggers?
The strategy that uses a famous person to promote a product.
What is a celebrity endorsement?
A deceptive marketing practice making things seem completely green, and healthy.
What is Greenwashing?
Deceptive online practices designed to manipulate user behavior.
What is digital sneakiness?
The act of unfairly taking advantage of a person, group, or resource for personal gain or profit.
What is exploitation?
From retail giants to booking apps, this is the general name for the corporate entities that use 'dark patterns' to trick you into subscriptions or hidden fees.
Types of digital sneakiness used companies