All About Appeals
Ads and Evaluations
Parts of an Essay
Persuasive Strategies
Miscellaneous

100

Emotional appeal

Pathos

100

A category of movies or literature

Genre

100

The main idea of an essay, usually the writer's major claim

Thesis

100

Attempts to persuade the audience by having famous people appear in the ad and/or say good things about the product

Celebrity endorsement

100

Using someone else's ideas or words without giving credit

Plagiarism

200

Logical appeal

Logos

200

A set of standards or expectations used to judge the quality or effectiveness of something

Criteria

200

Paragraph-opener; a kind of "mini thesis statement" that previews a paragraph's main idea

Topic sentence

200

A persuasive strategy used to get the audience to identify the subject or product with a certain social or socioeconomic class

Appeal to status

200

This citation style is used in most English classes

MLA format

300

An appeal related to credibility or trustworthiness

Ethos

300

A demographic that an advertiser is particularly interested in reaching; or a part of the population at which a movie is specifically aimed

Target audience

300

The list of sources used in a researched paper

Works Cited

300

An attempt to strengthen an argument by convincing the audience that accepting the writer’s or speaker’s view will put them on the popular or apparently winning side

Bandwagon appeal

300

A type of writing or essay that focuses on a group, culture or subculture. It emphasizes close observation, interview, and field notes.

Ethnography/ethnographic essay (community profile also acceptable)

400

The way we use language to persuade ("the art of persuasion")

Rhetoric

400

An advertisement's or commercial's obvious message

Explicit message

400

A careful description of an alternative viewpoint followed by the writer's rebuttal

Opposing view (or counterargument)

400

A statement, sentiment, or bit of knowledge that is commonly shared by members of an audience or community (Example: Teenagers are rebellious)

Commonplace

400

A phrase like "According to So-and-So," used to introduce quoted or paraphrased material from an outside source

Signal phrase

500

The Greek philosopher who originated the concepts of ethos, pathos, and logos

Aristotle

500

An advertisement's or commercial's indirect, or underlying, message

Implicit message

500

A reference in the text (typically in the body paragraphs) of an essay that alerts the reader to a source that has informed your own writing.

In-text citation

500

"Everyday folks" talking positively about a product

Testimonials

500

How you tell a message or persuade with images

Visual rhetoric