All About Appeals
Emotional appeal
Pathos
A category of movies or literature
Genre
The main idea of an essay, usually the writer's major claim
Thesis
Attempts to persuade the audience by having famous people appear in the ad and/or say good things about the product
Celebrity endorsement
Using someone else's ideas or words without giving credit
Plagiarism
Logical appeal
Logos
A set of standards or expectations used to judge the quality or effectiveness of something
Criteria
Paragraph-opener; a kind of "mini thesis statement" that previews a paragraph's main idea
Topic sentence
A persuasive strategy used to get the audience to identify the subject or product with a certain social or socioeconomic class
Appeal to status
This citation style is used in most English classes
MLA format
An appeal related to credibility or trustworthiness
Ethos
A demographic that an advertiser is particularly interested in reaching; or a part of the population at which a movie is specifically aimed
Target audience
The list of sources used in a researched paper
Works Cited
An attempt to strengthen an argument by convincing the audience that accepting the writer’s or speaker’s view will put them on the popular or apparently winning side
Bandwagon appeal
A type of writing or essay that focuses on a group, culture or subculture. It emphasizes close observation, interview, and field notes.
Ethnography/ethnographic essay (community profile also acceptable)
The way we use language to persuade ("the art of persuasion")
Rhetoric
An advertisement's or commercial's obvious message
Explicit message
A careful description of an alternative viewpoint followed by the writer's rebuttal
Opposing view (or counterargument)
A statement, sentiment, or bit of knowledge that is commonly shared by members of an audience or community (Example: Teenagers are rebellious)
Commonplace
A phrase like "According to So-and-So," used to introduce quoted or paraphrased material from an outside source
Signal phrase
The Greek philosopher who originated the concepts of ethos, pathos, and logos
Aristotle
An advertisement's or commercial's indirect, or underlying, message
Implicit message
A reference in the text (typically in the body paragraphs) of an essay that alerts the reader to a source that has informed your own writing.
In-text citation
"Everyday folks" talking positively about a product
Testimonials
How you tell a message or persuade with images
Visual rhetoric