Tug at the Heart
Make the reader surprised or horrified.
Shock Tactics
Exaggeration.
Hyperbole
Repeating words or phrases for emphasis and memory.
Example: Martin Luther King, I Have a Dream
“I have a dream that my four little children will [...] I have a dream that one day on the red hills of Georgia [...] I have a dream today!"
Repetition
Using words like "we", "us", and "you" to make the writing more personal.
Personal Appeal
Details that are proven and cannot be argued against.
Facts
An encouragement for readers to do something or act on something for positive change.
Call to Action
Phrase and words that put a picture in one's mind.
Imagery
Short, quippy words that stick in your mind. Example: "Just do it"
Slogans
Speaking to the listener in a friendly way. Like you are just having a chat.
Chatty Style
Numbers from research that show trends and behaviour.
Statistics
Make the reader feel bad about something they have done or support.
Play on the Reader's Guilt
Words that evoke the 5 senses.
Sensory Language
Questions that don't require an answer but are intended to make one think.
Rhetorical Questions
Light-hearted expression that makes one laugh.
Humour
Attack opposting points of view or opinions.
Criticize
Words that evoke an emotional reaction from the reader.
Emotive Language
Relevant stories to make a point stronger and relatable.
Anecdotes
Grouping words or phrases in threes for emphasis. Example: "Live, laugh, love" or "See no evil, hear no evil, speak no evil"
Clusters of Three
Connecting through your own personal experience, beliefs, or ideas.
Personal Opinion
"We can make our school a cleaner place, and you can be part of it" is an example of which persuasive technique?
Make Positive Points Personal + Make Negative Points Impersonal
"The terrified, abandoned dogs wait anxiously behind cold iron bars" is an example of which persuasion technique?
Emotive Language
Similes and metaphors adding color to the writing.
Figurative Language
"Bossy Verbs" tells the reader what to do. Example: "Join me in the fight!"
Imperative
A writer begins an essay with, "Okay, be honest, who here has hit the snooze button five times this morning?"
Name the technique and which POV is this (first, second or third person)
Chatty Style and Second Person
The Oxford English Dictionary, and Cambridge Learner's Dictionary are examples of _______ _______?
Reliable Sources