Ad Techniques1
Types of Techniques 2
Fact or Opinion
Fallacies
100
Something someone would say in a band wagon advertisement
What is Every one else has one you should too.
100
It's the "sucking up" technique
What is Compliment The Consumer
100
The dog is nice.
What is invalid opinion
100
I'm always right. I'm never wrong. Everyone will tell you about how right I am.
What is repetition?
200
ask a question to which the answer is obvious.
What is Rhetorical answer
200
It's the Sucking Up technique
What is Compliment the Consumer
200
Turkey Hill is right beside the school.
What is true fact
200
My dog likes to fetch. Therefore, all dogs like to fetch.
What is hasty generalization?
300
The technique that scares people into buying a product
What is Hidden Fears
300
The technique that suggests that the advertiser only wants a certain kind of customer
What is Snob Appeal
300
The car is red.
what is true fact.
300
You say you want to see my criminal record? You put your grandmother in a nursing home 1,000 miles away!
What is ad hominem?
400
Having a famous person pitch your product is one way of using this technique
What is testimonial
400
The technique that suggests the customer wants to be the first to have the product
What is Avante Garde?
400
water is harmful to your health.
What is false fact
400
If I get a cat, pretty soon I'll want another cat to keep it company, and then someone will need to call Animal Hoarders because I'll have a houseful of them.
What is Slippery Slope?
500
It shows something desirable then asked the viewer to associate the disirable thing with the product.
What is transfer
500
A type of "Wit and Humor" pitch in which the company appears to make fun of itself
What is self-deprecating humor?
500
All dogs like to play fetch.
What is invalid opinion
500
Pizza can include servings of each of the four food groups. It is filling. It is cheap to serve for large groups of people. It's easy to clean up from a pizza party because you don't need silverware.
What is Card Stacking?
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