Effective Marketing
These are enthusiastic customers or influencers who promote a brand and its products or services through their own social channels and connections
brand ambassadors
True or False: It's best to post at the same time every day on social media.
False
Calculate the CPL below:
Spend 1000 AED on 50 new customers.
20
to spread rapidly through peer references
to go viral
Digital marketing is segmented into two parts: Social Media Marketing and...
Search engine marketing
What should be included in an effective email subject line?
Including the recipient's first name personalizes and increases open rates for email campaigns.
What type of content tends to get the highest engagement on social media?
photos
This metric shows you what percentage of visitors leave your website before further exploring your website.
Bounce
This uses the power of personal relationships to promote a product, a service or a brand.
Grassroot marketing
Components of digital marketing include:
Audience, content, context, medium
What is an essential on-page element that boosts Search Engine Optimization?
Fast load speed
What is the first step to develop an effective social media marketing strategy?
Defining your goals
This metric tells you whether your site is sticky enough to encourage repeat customers as well as how effective your outreach efforts are.
New sessions
hearing what's popular from people around you.
Word of mouth
Which digital marketing channel allows for real-time communication with prospects?
social media
Direct, referrals, organic, social
Search Engine Optimization (SEO)
What is the BEST response strategy when negative comments are posted about your brand on social media?
Respond professionally and try to resolve issues
This metric is dependent on the type of strategy you used for each lead generation channel.
Cost per lead
Uses the power of personal relationships to promote a product, a service or a brand.
Astroturfing
True or false - Paid search is the most effective channel for reaching cold audiences.
False
What is the BEST way to make your ads stand out on a budget?
Precise audience targeting
How would you implement a social media channel?
Create social media profiles and optimize them fully. Determine your target audience and what social platforms they use.
This metric is the most important metrics for measuring the profitability of your overall marketing efforts.
Total conversion
comments attain more diagnostic value of existing customer sentiments
negative
Which platform is best suited for highly visual and interactive content?
YouTube