pricing strategies
consumer behavior
external forces on pricing
pricing and target market relationship
definitions
100
low quality and low price
What is economy
100
Consumer demand and spending patterns are affected by
What is economy
100
why would location effect the pricing?
What is richer areas may have a higher pricing than poor areas.
100
How are prices determined
What is by customers supply and demand for the product
100
when a product first comes out and is doing well and on the up and up
What is prosperity
200
high quality and high price
What is premium
200
why does competition effect pricing?
What is if another company selling the same product lowers prices, you have to lower yours also so people keep buying your product.
200
barbie dolls would appeal to an audience of?
What is little girls
200
coke blak was this flavor
What is coffee
300
the 4 Business life cycles are?
What is Prosperity, Recession, Depression,and Recovery
300
If people stop buying your product what must happen?
What is prices must drop or quality must be improved.
300
the four P's are?
What is price, product, promotion, and place
300
What is target marketing?
What is selling to a certain group or audience
300
when the product recovers from a depression
What is recovery
400
high quality and low price
What is penetration price
400
consumer buying power is influenced by?
What is willingness to purchase
400
Marketing mix is related to?
What is price, product, promotion, and place (the four P's)
400
would the price be lower or higher for a product in new york compared to Kentucky
What is higher
400
when the product is at a low and sales are slow
What is depression
500
low quality and high pricing
What is skimming
500
After Tax income is also known as
What is Disposable income
500
name one external force that affects the pricing of a product.
What is customer supply and demand, competition, and location.
500
expensive rings and jewelry target market would be?
What is Adults
500
when products are starting to crash
What is recession
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