How to sell space
Riders
Appeal
100
where do you sell space?
yearbooks, back of tickets, newspapers, and programs
100
what is a rider
set of requests or demands that a performer sets as criteria for performance.
100
what are the 3 appeals
scarcity,less than perfect,endorsement
200
random question: whats 100 x 100
10,000
200
Must keep celebrity_____and_____
happy,comfortable
200
what is scarcity appeal
way to make customers believe there is a limited supply left.
300
what will selling advertising space increase
Revenue
300
why should you book the celebrity far in advance
so the celebrity has time to get ready
300
what is an example of less than perfect appeal
Proactive
400
if you were at a football game where would the best place for advertising space A-back of tickets B-programs C-newspapers D-yearbooks
A
400
what are the 4 things you must have for celebrity
dressing rooms,preferences, foods, transportation
400
what is bandwagon?
the belief that something should be done because the majority of people do it (or wish to do it).
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