Generally made by public agencies and foundations to further some cause
What are grants?
100
A cash and/or inkind fee paid to a property (such as an event) in return for access to the exploitable commercial potential associated with that property
What is sponsorship?
100
Ryan
What is the name of Corinne's husband?
200
Being well connected and willing to give money as well as go out and get it
What is the leading criteria to be asked to sit on a board?
200
Identify the goals of granting agencies you can meet
Use philanthropy guides, government directories, and networking to identify potential sources of grants
Prioritize the options, the investment of time and money that might be required
Prepare necessary application forms and backup material
Have a plan to administer the grant
Keep detailed records
Prepare accounts
Evaluate benefits and costs
What is one part to a grant?
200
Heightened visibility
Image enhancement of corporation or product
To highlight product benefits or reinforce public opinion
Social marketing or corporate marketing
Direct sales outlets at event
Relationships with customers
Opportunities for entertaining
Internal marketing
Profitable linkages with other sponsors
Differentiation of the company
To test new products through sampling
What is an example of a common fund-raiser action?
300
Sell merchandise that benefits the event in terms of revenue, positive image, and long-term growth
Partner with appropriate wholesalers and retailers in ways that maximize benefits to the event
License goods where the arrangement extends the reach of the event and secures revenue
Regulate all merchandising on and off the site
What are some goals of merchandising strategies?
300
The possibility that organizers’ goals get “displaced” by those of major sponsors
That a commercial orientation will alter the event in subtle ways
What are some risks of sponsorship?
300
Saturday, June 29th
When is Corinne's event?
400
Minimize the risks and maximize the opportunities for profit
What does a good fundraiser do?
400
Used to obtain a predetermined rate of return to meet revenue targets. Can be put out to tender, looking for high bids, or sold at a fixed fee.
What is the "cost-plus" strategy?
400
Managers must have a…
sponsorship plan
know exactly what is needed and what can be exchanged for sponsorship
And be skilled in the managing process
How can we avoid sponsorship risks?
400
September 26th
What is Corinne's birthday?
500
To check and obey all pertinent laws, match actual deeds to promises made to the public, money raised to charity must go to charity, and the amount allocated to fees or overheads should be kept to a minimum.
What is an ethic of fundraising?
500
Coupons of some kind. Patrons are required to buy "funny money" from the event and can only employ this on the site.
What is "scrip"?
500
Not just those that provide the most resources but those that ensure harmony, or a close fit between the goals, images, and programs of each