Digital Consultation Goals
Digital Expectation Goals
Digital Creativity Goals
Digital Financial Goals
Digital Communication Goals
100
When a user views a page on a web site
What is a PageView
100
A goal to generate more demand/public use/popularity of a client's website
What is Increased Site Traffic
100
Fastest growing digital marketing platform used today
What is Mobile
100
Measuring the Overall Gain/Loss against the Total Cost of a campaign
What is Return On Investment (ROI)
100
Monthly contact with client to show campaign performance of previous month
What is Monthly Reporting
200
Each time a user enters a website
What is a Visit
200
The measurement of effectiveness for a display ad to drive traffic to a given website
What is a Click-Through Rate
200
Provides 'Quality' of traffic, but not always 'Quantity' of traffic
What is Advanced Targeting
200
Total Monthly Sales revenues from site visitors who bought divided by Monthly Unique Visitors
What is Average Value of a Unique Visitor
200
Held Quarterly to report the performance vs the goals of the campaign and offer new ideas for future
What is a Business Review
300
When a visitor comes to a website multiple times from the same computer and is only counted once
What is a Unique Visitor
300
Marketing goal is to drive response generated from a contact form
What is Lead Generation
300
A digital ad is 'dead' without this
What is Click-Through URL (link)
300
Total Monthly Advertising Budget divided by Total Monthly Unique Visitors
What is Cost To Acquire
300
By being this, you see ahead to any concerns and are better prepared to offer solutions.
What is Pro-Active
400
The section of a website a visitor uses to go from page to page
What is the Navigation
400
Exposing audience to products/services by using giveaways / prizes
What is Online Contesting
400
Nobody will 'hear' what your saying without this in your ad
What is a Call To Action
400
Minimum monthly digital marketing investment with WVEC
What is $1,500
400
Number of times Customer should be contacted during a given month
What is 3 (Create, Optimize, Report)
500
The part of a website used by the visitor to communicate electronically with the business
What is a Contact Form
500
Generating interest for a specific Sale or Event
What is Online Promotion
500
Creating the optimal campaign response rates over a period of time
What is Campaign Optimization
500
Average monthly digital marketing spend currerntly with WVEC
What is $2,350
500
The ultimate expression of Customer Satisfaction
What is a Renewal
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