1-5
6-10
11-15
16-20
21-22
100
These are not essential wants.
What is discretionary purchases?
100
Involves the resources used to maintain information, including equipment and procedures, so that is can be used as needed.
What is storage?
100
information collected for the first time to solve the probem being studied.
What is primary data?
100
They only offer two or more choices as answers. (EXP. yes or no)
What is close-ended questions?
100
Specific cities or geographic areas in which marketing experiments are conducted.
What is test markets?
200
information developed from activities that occur within the organization.
What is internal information?
200
The process of summerizing, combining, or comparing information so that decisions can be made.
What is analysis?
200
All the peole in the group the company is intrested in studying.
What is population?
200
Allowing respondents to develop their own answers withotu additional information about possible choices.
What is open-ended questions?
200
Exepriments where researchers create the situation to be studied.
What is simulations?
300
This provides an understanding of factors outside of the organization.
What is external information?
300
The result of analysis given to decision makers.
What is output?
300
A smaller group selected form the population.
What is a sample?
300
A small number of people brought together to discuss identified elements of an issueor problem.
What is focus group?
300
what is your favorite color
What is blue
400
An organized method of collecting,storing, analyzing, and retrieving information to improve tje effectivness and effciency of marketing decisions.
What is Marketing information system (MkIS)?
400
a procedure designed to identify solutions to a specific marketing problem throguh the use of scientific problem solving.
What is marketing research?
400
Everyone in the population has an equal chance of beign selected in the sample.
What is random sampling?
400
Collecting information by recording actions without interacting or communicating with the participants.
What is observation?
400
:)
What is happy?
500
The informtion that goes into the system that is needed for decision making.
What is input?
500
Information that has already been collected for another purpose that can be used to solve the current problem.
What is secondary information?
500
A planned set of questions to which individuals or groups of people respond to.
What is a survey?
500
Carefully designed and controlled situations in which all important factors are the same except the one being studied.
What is experiments?
500
ALL DONE
What is REALLY HAPPY!
M
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