1-5
6-10
11-15
16-20
21-22
100
not essential
What is discretionary purchases
100
involves the resources used to maintain info, including equipment and procedures, so that it can be used when needed
What is storage
100
info collected for the first time to solve the problem being studied
What is primary data
100
surveys use this, ex. yes/no questions
What is close-ended questions
100
specific cities or geographic areas in which marketing expierments are conducted
What is test markets
200
Info developed from activities that occur within the organization
What is Internal Information
200
process of summarizing, combining, or comparing info so that decisions can be made
What is analysis
200
all the people in the group the company is interested in studying
What is population
200
question used in surveys that allows the person to respond with their own anwsers
What is open-ended questions
200
expierments where researches create the situation to be studied
What is simulations
300
provides an understanding of factors outside of the organization
What is External Information
300
result of analysis given to decision makers
What is output
300
smaller group selected from the population
What is sample
300
small number of people brought together to discuss identified elements of an issue or problem
What is focus group
400
organized method of collecting, storing, analyzing, and retrieving info toimprove the effectivness and efficiency of marketing decisions
What is marketing information system
400
procedure designed to identify solutions to a specific marketing problem through the use of scientific problem solving
What is marketing research
400
everyone in the populaton has an equal chance of being selected
What is random sampling
400
collects info by recording actions without interacting or communicating with the participant
What is observation
500
info that is needed for decision making
What is input
500
info collected already collected for another purpose that can be used to solve the current problem
What is secondary data
500
planned set of questions to which individuals or groups of people respond
What is survey
500
carefully designed and controlled situatiopns in which all important factors are the same except the one being studied
What is experiments
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