1-5
6-10
11-16
17-20
21&22
100
Non-essential purchases that customers can decide whether to purchase or not
What is discretionary purchases
100
The resources used to maintain information, including equipment and procedures so that it can be used when needed
What is Storage
100
Information collected for the first time to solve a problem
What is Primary Data
100
Questions that offer two or more answers
What are Close-Ended Questions
100
Specific cities or geographic areas in which marketing experiments are conducted.
What are Test Markets
200
Information developed from activities that occur within the organization
What is Internal Information
200
The process of summarizing, combining, or comparing information so that decisions can be made.
What is Analysis
200
All of the people in the group the company is interested in studying
What is Population
200
Questions that allow respondents to develop their own answers without additional information about possible choices.
What are Open-Ended Questions
200
Experiments where researchers create the situation to be studied
What are Simulations
300
Provides an understanding of factors outside the organization
What is External Information
300
The result of analysis given to decision makers
What is Output
300
A smaller group selected from the population
What is a Sample
300
A small number of people brought together to discuss identified elements of an issue or problem
What is a Focus Group
400
An organized method of collecting, storing, analyzing, and retrieving information to improve effectiveness and efficiency of marketing decisions.
What is the MkIS process
400
A procedure designed to identify solutions to a specific marketing problem through the use of scientific problem solving
What is Marketing Research
400
Everyone in the population has an equal chance of being selected in the sample
What is Random Sampling
400
Collecting information by recording actions without interacting or communicating with the participant
What is an Observation
500
The information that goes into the system that is needed for decision making
What is Input
500
Information already collected for another purpose that can be used to solve the current problem
What is Secondary Data
500
A planned set of questions to which individuals or groups of people respond
What is a Survey
500
Carefully designed and controlled situations in which all important factors are the same except the one being studied
What are Experiments
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