the study of consumers and how they make decisions
What is customer behavior
100
is the set of positive and negative factors that direct individual behavior
What is motivation
100
the decision process and actions of consumers as they buy services and products
What is buying behavior
100
is an individuals belief about his or her identity, image, and capibilities
What is self-concept
100
problem recognition
information search
alternative evaluation
purchase
postpurchase evaluation
What are the steps of making a purchase decision
200
buy products or services for personal use
What is final consumers
200
are the reasons that you buy
What are buying motives
200
is the process by which consumers collect and analyze information to make choices among alternatives
What is consumer decision making process
200
is the way a person lives as reflected by material goods, activities, and relationships.
What is lifestyle
200
they spend time and effort evaluating alternatives and arriving at a decision.
What is extensive decision making
300
buy goods and serivces to produce and market other goods and servises or for resale
What is business consumers
300
are reasons to purchase based on feeling, beliefs, or attitudes.
What is emotional motives
300
is the characteristics and character that make a person unique
What is personal identity
300
is the history, beliefs, customs and traditions of a group
What is culture
300
more expansive, purchase less frequently, you will usually identify and comlete a reasonable comparison and evaluate a few alternatives before making a decision
What is limited decision making
400
is an unfulfilled desire
What is want
400
are reasons to buy based on facts or logic
What is rational motives
400
is an enduring pattern of emotions and behaviors that define and individual
What is personality
400
is a group of people or an organization taht an individual admires, identifies with, and wants to be a part of.
What is refrence group
400
reasons to purchase based on feelings, beliefs, or attitudes are ______ movtives
What is rational
500
is anything you require to live
What is need
500
are based on loyalty
What is patronge motives
500
is a frame of mind developed from a person's values, beliefs, and feelings
What is attitude
500
physiological
security
social
esteem
self-actualization
What are the progression steps people need to take to follow satisifying needs
500
which of the following is not one of the important factors taht make up personal identity?
a. gender
b. age
c. personality
d.all of the above are important factors