1-4
5-8
9-12
13-16
17-19
100
the study of customers and how they make decisions
What is consumer behavior
100
a set of positive or negative factors that direct individual behavoir.
What is motivation
100
reasons to purchase based of fellings, beliefs, or attitudes.
What is emotional motives
100
purchases based on loyalty.
What is patronage motives
100
the decision process and actions of consumers as they buy services or products
What is buying behavoir
200
those who buy a product or service for personal use
What is final consumer
200
The reasons that people buy.
What is buying motives
200
the reason you buy based on fact or logic
What is rational motives
200
the process by which consumers collect information and choose amoung alternatives.
What is consumer decision making process
200
the characteristics of a character that makes them unique
What is personal identity
300
thos who buy goods and services to produce and market other goods and services or for resale
What is buisness consumers
300
a frame of mind that is developed from a persons values, beliefs or feelings.
What is attitude
300
an enduring pattern of emtions and behaviors that define an individual
What is personality
300
the way a person lives.
What is lifestyle
300
an indiviuals belief about his or her identity, image, and capabilities.
What is self concept
400
an unfulfilled desire
What is want
400
the history, beliefs, customs, and traditions of a group.
What is culture
400
a group of people or an organization that an individual admires.
What is reference group
500
anything that you require to live.
What is need
M
e
n
u