Journalism, Part 1
Journalism, Part 2
Advertising
Public Relations
Communication Theory and Research
100
What are the three main functions of mass communications in which journalism plays an important part?
Surveillance, correlation, cultural transmission
100
This type of journalism is purposely defies the conventions of professional journalism both in its tone and choice of topics. Examples: Mother Jones, The Progressive
Alternative Journalism
100
Also called paid programming, these resemble a program, but they seek to sell a product and it usually involves a celebrity spokesperson and testimony from customers about how good the product is.
Infomercials
100
Monitoring for emerging issues and attempting to predict what issues will be relevant in the future is known as ____
Issues forecasting
100
Based on lecture, heavy viewing of television and the associated violence (think: Law and Order, CSI, NCIS, Bones, etc.) leads the viewer to believe that the world is a much more dangerous place than it actually is. This is known as what?
"Mean World Syndrome"
200
Describe how Electronic news gathering (ENG) equipment changed journalism.
a. How news was gathered. b. How fast news was delivered. c. How news was presented.
200
What is the media spotlight effect?
When the media uses intense coverage for a short time on one particular topic and then flocks just as quickly to another topic.
200
According to the lecture, name at least three of the major players in advertising.
The Client (Advertiser), Trend Watchers, Research Firms, Production Companies, Social Media Companies, App Developers, Gaming
200
Government relations and public affairs both engage in ______, which involves educating lawmakers on an organization's point of view in order to influence the legislation process.
Lobbying
200
According to Aristotle, what are the three means of persuasion?
Ethos Pathos Logos
300
Upton Sinclair, Ida Tarbell, Joseph Steffens and David Phillips were all what type of journalists and why?
Muckrackers (or investigative journalists) because they exposed corruption in business and government practices.
300
Sensational Journalism was popularized by two main journalists mentioned in your book?
William Randolph Hearst Joseph Pulitzer
300
What is the name of the trade association that fosters collaboration and hosts conferences for advertising professionals?
American Association of Advertising Agencies
300
According to the lecture, what is the four-step model to Public Relations?
1. Research stage: what is the problem? 2. Planning stage: What should we do about it? 3. Action stage: The actual communication takes place here 4. Evaluation stage: How well did we do?
300
Explain what Aristotle meant by "amorality".
Rhetoric is a tool that could be used by any person, whether their causes be good or bad. However, since he believe that rhetoric is self-regulating, he believed that in the end ethical people/causes would triumph over unethical ones.
400
Name three recommendations that came out of the Hutchins Commission in 1947.
1. That gov't recognize that ALL media have the same constitutional rights traditionally enjoyed by only print media. 2. That mass communication agencies finance experimental activities in their field. 3. Advocated that the public create academic-professional centers of advanced study for research and publication in the field of communication. 4. That universities offer their students the most liberal training to become better journalists. 5. Attempted to establish an independent agency to appraise and report annually on the performance of the press.
400
What was Mary Shadd Cary's contribution to journalism?
founder and editor of the Provincial Freeman, a minority newspaper; first African American woman in North America to edit a weekly newspaper; lived in Canada and reported on opportunities for blacks in Canada
400
According to the lecture, name at least three functions of advertising.
Connects with people, changes perceptions, creates awareness, creates a dialogue, creates emotional bond with customers and motivates consumers to do something
400
According to the lecture, what are at least job functions that public relations professionals do?
Media relations, reputation management, online communication, marketing, special events, product/brand communication, crisis management, investor relations and communication relations
400
This tradition stemmed from Confucianism, but was not given serious academic consideration in the U.S until the latter half of the 20th century. It valued cooperation over exerting influence and nowadays is associated with terms like "interpersonal".
Relational Tradition
500
Define cultural transmission and give an example of its relation to journalism.
Cultural transmission occurs through reading about news events, crimes, and lighter features, people learn about norms in the culture.
500
Give an example of a pseudo-event.
Staged events such as press conferences, marches, and rallies that provide an example for us of how news can be overtly “manufactured” by people or organizations. For example, the Democratic or Republican National Convention. (political events tend to fall under this category)
500
Ads that generate revenue from a per-click basis which are tailored to an online viewer based on his or her preferences are known as what type of advertising?
Contextual advertising
500
In the lecture, Professor Wright compared public relations to Law, yet clarified one distinct difference between them. What was the similarity and what was the difference?
Lawyers help their clients navigate through the Court of Law, while Public Relations practitioners helps their clients navigate through the Court of Public Opinion. However, deliberations in the Court of Law can be postponed for months, even years, while deliberations in the Court of Public Opinion can never be postponed.
500
According to the lecture, what is cultivation studies?
It examines the relationship between how much television people watch and what they believe about the world and compares these beliefs.
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