Retailer Classifications
Non-Store Retailing / E-Tailing
Retailing Market Mix
Merchandise Assortment
Merchandise Control / Bonus
100
What is "a group of retail stores, centrally owned and with some degree of centralized control."?
Chain Stores
100
T or F A vending machine is a form of non-store retailing.
True
100
What is the hub of retailing activity in the heart of a downtown core?
The central business district
100
What is the total assortment of products a retailer carries?
Merchandise Assortment
100
What is number of times during a specific time period that the average inventory is sold.
Inventory Turn
200
What is the person who purchases the right to own and operate a certain line or brand of business from the franchisor.
A Franchisee
200
What is a store that purposely disappears one day to a few weeks after opening.
Pop-up store.
200
What contains a number of factory outlet stores for well-known manufacturers brands?
Outlet Mall
200
What is the number of goods classifications a store carries?
Breadth of Selection
200
What is the understanding how consumers behave as shoppers in all channels (retail, catalogue, and web, and then targeting those channels with appropriate marketing communications to enhance sales.
Shopper Marketing
300
What is a retailer operating one to three stores?
Independent Retailer
300
Give an example of a pop-up retailer.
Gap, Target, Urban Outfitters, Marc Jacobs, Nike ect.
300
A small cluster of stores that serve the convenience needs of residents in the immediate area.
Strip Mall
300
What is the number of brands and styles carried within each classification?
Depth of Selection
300
What is a store within a store, a scaled down version of a freestanding store within a larger department store.
A boutique
400
What is a store that carries a variety of products for a single product line.
A specialty store.
400
T or F Retailers of clothing, food and beverage and electronics are not well suiting to e-tailing?
False
400
What is an isolated store usually located on a busy street or highway?
A freestanding store
400
What is product lines that can be used in conjunction with one another or that relate to the same sorts of activities and needs.
Assortment Consistency
400
The physical characteristics of a retail store or group of stores that are used to develop an image and attract consumers.
Atmosphere
500
What is a store characterized by the limited number of services offered.
A self-serve store.
500
T or F Canadian retailers lag behind their US counterparts in the move to online retailing?
True
500
Harry Rosen's name suggest such attributes as quality, reputation, contemporary fashion, and personalized service. This is their "____ ______".
Brand Identity
500
What arises when a retailer begins to carry products and product lines that seem unrelated to the products it already carries.
Scrambled Merchandising
500
Activities involved in the sale of goods and services to final consumers for personal, family or household use.
Retailing
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