Learning Theories
Operant Conditioning
Learning and the Brain Hemispheres
Habits and Brand Loyalty
Memory/Info Retrievial
100
Any process by which changes occur in the content or organization of an individuals long term memory.
What is learning
100
A view that learning is driven by the positive or negative consequences of behavior.
What is operant conditioning (instrumental).
100
A view that the left and right hemispheres of the brain process, organize, and encode information differently.
What is hemispheric specialization of the brain.
100
When a customer buys same shampoo from the same store all the time is an example of:
What is Brand Loyalty
100
Memory consists of these 3 storage systems
What are sensory memory, short term memory, and long term memory
200
A view that learning involves linking a conditioned stimulus and an unconditioned stimulus.
What is classical condtioning
200
A reward given to acknowledge a desired behavior and increase the probability that it will be repeated in the future.
What is reinforcement.
200
The analytical side of the brain is:
What is the left hemisphere.
200
The developing of consistent patterns of behavior that we engage in repeatedly without conscious thought
What is habit
200
The process of sifting through memory to activate previously stored information
What is information retrieval.
300
3 learning theories that apply to the attempts of marketers to stimulate consumer behavior are:
What is classical conditioning, operant conditioning, and cognitive learning.
300
These two rewards are used to repeat a behavior to receive a pleasant consequence or to remove an adverse situation.
What are positive reinforcement and negative reinforcement.
300
How many identifiable learning styles are there?
What is 4
300
A set of activities that marketers undertake to establish a positive tie with consumers
What is relationship marketing
300
This states that information available online is less likely to be remembered than web scarce information.
What is the Google effect
400
In Pavlov's experiment, what were the unconditioned stimulus, unconditioned response, and conditioned stimulus.
What is food(us), bell(cs), and salivation(ur)
400
The two main types of reinforcement schedules
What is continuous reinforcement and intermittent reinforcement.
400
This hemisphere is credited with processing the kind of information consumers receive from copy heavy internet sites and from the printed media.
What is the left hemisphere
400
A pattern of repeatedly buying a particular brand merely because it is familiar
What is inertia
400
Sometimes too much data competes simultaneously for our attention, this situation can reduce STM's capacity to only 2 or 3 bits of data.
What is information overload
500
Four conditions for classical conditioning to prevail:
What are repetition, contiguity, contingency, and congruity
500
The planning of physical space and other facets of the environment to modify human behavior, also known as the second type of operate conditioning.
What is ecological design.
500
These learners are primarily interested in the facts as they lead to conceptual understanding.
What are type two learners.
500
The four purchasing behavior patterns
What is reversion, conversion, vacillation, and experimentation.
500
Auditory or visual aids that promote retention of material by identifying it with easily remembered symbols.
What are mnemonic devices.
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