Marketing Research
Vocab
Misc.
Misc. 2
Misc. 3
100
What are the different ways to do Marketing Research?
What is Consumer Research, Sales Reports, Comparison Shopping and Market research?
100
The direction of movement of public acceptance of color, texture and silhouette in fashion
What is Fashion Trend?
100
The lifespan of household products
What is 10 years?
100
Stores adding Discover card as a payment option is considered what marketing function?
What is Financing?
200
the study of fashion preferences, income levels, lifestyles and shopping habits are considered what part of market research?
What is Consumer Research?
200
Predicting fashion trends for the future
What is Fashion forcasting
200
Since target has all the right merchandise at the right time, place and price it is considered to be a part of what?
What is fashion merchandising?
200
Lifespan of apparel items
What is 4 years?
300
Study of market conditions, consumer lifestyles, current events and the mood of the public are activities of what type of marketing research?
What is Market Research?
300
International Color codification system for textiles.
What is Standard Color of Textile Dictionnaire?
300
When forecasters watch award shows, what are they looking at?
What is observing what celebrities are wearing?
300
Models are considered what in the auxiliary group?
What is Promoters?
300
When researching sales, rising sales indicate fashion trends are doing what?
What is Developing?
400
Visiting different stores to view merchandise selection is which part of marketing research?
What is Comparison shopping?
400
known worldwide as a provider of color systems and technology used in the graphic design, printing, publishing, textile and plastic industries.
What is Pantone, Inc.
400
Examples of color services?
What is Pantone, huepoint, SCTD.
400
Inviting current customers to meet and discuss their degree of satisfaction of the store and its merchandise?
What is consumer focus group?
400
Major segments of the household industry?
What is Domestics, floor coverings and home furnishings?
500
When researching sales reports, weak sales indicate what?
What is trends are not meeting consumer demand?
500
Magazines to keep consumers aware of fashion trends.
What is consumer publication?
500
What are major fashion services?
What is Doneger Creative Services, Trend Union, Promostyl.
500
Getting asked questions in a store about their experience and what they did or did not find within a store.
What is In-Store Interview?
500
Women's wear Daily (WWD)
What is trade publication?
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