Appealing To
SENSE OF PRIDE
Appealing To CLEANLINESS AND COMFORT
Appealing To
ECONOMY
Appealing To
TIME & LABOR
Appealing To
PRICE ISSUES
100
You like it! You want it! You need it!
What is- So why not buy it now?
100
You wouldn't knowingly
What is- Walk in this dirt, would you?
100
Either the dirt can stay and the Kirby can go,
What is- Or the Kirby can stay and the dirt can go. What makes sense to you?
100
Good housekeeping requires
What is that- Good tools to do a good job, doesn't it?
100
It doesn't cost to own a Kirby,
What is- It pays. It pays through the savings it creates, don't you agree?
200
The Kirby is not a luxury, it's a necessity. I know that once you've used it,
What is- You'll wonder how you ever got along with out it. Right?
200
When you vacuum, do you want to
What is- get some of the dirt or all of the dirt? All of the dirt, right?
200
Kirby products are designed, engineered, and manufactured
What is- To meet your needs now and in the future, don't you agree?
200
No one can afford a cleaner that
What is- Just runs and doesn't clean, can they?
200
I'd rather explain the price of a Kirby one time,
What is- Than the cost of poor quality for many years to come. Wouldn't you agree?
300
The carpet is your children's playground.
What is- I'm sure you'd like to keep it as clean as possible, right?
300
I'm sure you wouldn't get into bed with this lying on top of the sheets.
What is- Whether it's on top or underneath, it doesn't belong there, does it?
300
People justly purchase a refrigerator to protect their food dollars. Aren't you even more justified in purchasing a Kirby
What is- To protect the thousands of dollars worth of carpet, flooring, and furnishings in your home?
300
Can you see that your old cleaner is not saving
What is- Your carpeting, not your energy,...and certainly not your time?
300
Other products build down to price, whereas the Kirby
What is- Builds up to quality. That's the way it should be, isn't it?
400
It's your vacuum cleaners fault it, isn't it?
What is - Just remember, this dirt isn't your fault,
400
determines the cleanliness of your home, right?
What is- The efficiency of your vacuum
400
It makes even less sense to clean just the surface of your carpeting, right?
What is- You wouldn't think of washing your windows on only one side.
400
With the versatile design of your Kirby you will get a lot more use out of it, won't you?
What is- The average vacuum sits in the closet most of the time.
400
You wouldn't want this old vacuum, would you?
What is- If you were to invest in a Kirby,
500
The dirt comes out of hiding. Isn't it.
What is- It's reassuring to know that when the Kirby comes out of the closet,
500
You always feel happy when you welcome friends into a spotless home, don't you?
What is- A clean room gives you confidence and pride.
500
You certainly don't want a vacuum that doesn't clean. Do you?
What is- You wouldn't want an automobile that doesn't run or a lawnmower that doesn't cut.
500
When it is so quickly and easily removed with the Kirby, should you?
What is- With the pride you take in your home, you shouldn't compromise with this dirt
500
But the benefits of its use will last for years to come. Wouldn't you agree?
What is- The cost of your Kirby will soon be forgotten,
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