Vocab 1.1
Vocab 1.2
Section 1.3
..Section 1.3
Marketing
100
The process of developing, promoting, and distributing products to satisfy customers' needs and wants.
Define Marketing.
100
The attributes of a product or service that make it capable of satisfying consumers' wants and needs.
What is Utility?
100
Privileges, or monetary payments beyond salary or wages, that go with a job.
What are benefits?
100
A higher level of skills and more decision making than Entry-level jobs.
What do Career sustaining jobs require?
100
7
How many functions of marketing are there?
200
Goods and Services, both of which have monetary value and satisfy customers' needs and wants.
What are Products?
200
Deals with making, or producing, things.
What is Form Utility?
200
An occupational area is a category of jobs that involves similar skills and aptitudes.
Explain the occupational area.
200
Show leadership ability and make many decisions on a daily basis.
What should Marketing specialist employees do?
200
Involves deciding where and to whom products need to be sold in order to reach the final users.
What is distribution?
300
Kinds of things you can touch or hold in your hand.
What are Goods?
300
Involves having a product where customers can buy it.
What is Place Utility?
300
Advertising. Customer service. Product management. Real Estate. Service Marketing. Sports Marketing.
Name two of the 21 generally accepted areas, or career applications, within the field of marketing.
300
Good management skills, the ability to make many decisions on a daily basis, and excellent marketing skills.
Marketing Supervisors must have these skills.
300
Getting the money that is necessary to pay for the operation of a business.
What is financing?
400
Kinds of things you can't physically touch.
What are Services?
400
Having a product available at a certain time of year or a convenient time of day.
What is Time Utility?
400
No prior experience and involve limited decision-making skills.
What do Entry-level jobs usually require?
400
Run a small business or a significant part of a large business.
What is one thing a manager should be able to do?
400
Getting the necessary information to make sound business decisions.
What is Marketing Information Management?
500
Takes place every time something is sold in the marketplace.
What is exchange?
500
The exchange of a product for some monetary value.
What is Possesion Utility?
500
Customer service clerk. Bank teller. Receptionist.
Give an example of an Entry-level job.
500
Accept responsibility for both the successes and failures of the business.
What should people at the owner/top level be ready to accept?
500
Communicating with potential customers to inform, persuade, or remind them about a business's products.
What is promotion?
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