What is the overall reason that marketing strategies
are designed and implemented?
100
Advertising
What marketing career involves catching customers'
attention, informing them of products and persuading
them to buy?
100
Product
Dennis has a great idea for a new type of tennis ball
that, if produced, would be better than any ball
currently on the market. He pitches his idea to a
few investors. Which of the four Ps should these
investors consider first?er first?
100
Offer products that consumers want to buyomers
What does applying the customer-orientation
element of the marketing concept enable the
business to do?
100
service
Booking hotel rooms for vacationers is an example
of __________ marketing.
200
Marketing informationls
What is a business need in order to understand
why a product that has been a strong seller for a long
time is now losing popularity?
200
Product
Manny has a new idea for a new cleanser that would
decrease the time in cleaning tiled floors. He thinks
this product would be better than any cleanser
currently on the market. Which of the four Ps should
these investors consider first?
200
Customers' product preferences?
What type of marketing data can a business obtain
by reviewing its inventory reports and customers'
invoices?
200
Handling complaints
What type of duties do customer-service
professionals often perform?tment?
200
Quarterly inventory statusnces?
What type of internal report would indicate to a
business that sales for a specific product have
dramatically dropped over the past three months?nctio
300
Promotion
What is the marketing function that provides
information to consumers that will assist them in
making a decision to purchase a good or service?
300
By demographics
A business determines that it can increase its market
share 12 percent by promoting its goods and services
to Hispanic females who are 18 to 34 years old. How
is the business segmenting the market?
300
Product/Service managementnces?
Paul's plant food is losing its popularity among his
customer base. What marketing function would
come up with the improved product?]
300
Tactic?
To promote its summer menu, Danielle's Cafe plans
to e-mail a $5.00-off coupon to its regular customers
next Tuesday. The coupon will be valid from June 1
through June 15. What does use of the coupon
represent?s
300
Marketing research
What marketing career involves determining why
customers do what they do?.
400
Tactic?
What is does a Customers register by providing their
contact information on a card. What does entering
the drawings represent?chase a
400
To sell goods and services?
What is one reason why an employee might write a
business letter?mporta
400
Popular products
By monitoring its sales and its customers' buying
habits, what is a business often able to identify?ome
400
Product/Service managementnces?
After the popularity of a product dropped, the
business needed a new product to promote that
would help to improve its image. Which marketing
function would come up with the new product?
400
Message
What is the most important component of an
effective business letter? do?.
500
Contacting customers<
What does the selling function involve that makes it
so important?
500
Communication
What is at the center of all marketing activities?busine
500
Setting aside funds to research what customers
want
According to the marketing concept, which option
shows company commitment?
500
Geographic
Which market segment do customers in cold
climates who need snow shovels and snow blowers
represent?do
500
Psychographic
Which market segment do customers that prefer
reasonably priced recreational activities that include
a variety represent?