to learn about its target markets needs and wants, a professional soccer league should obtain information from its fans
What is in a proactive and systematic manner
2
100
which of the following is a reason why businesses should regularly monitor their internal records that contain marketing information
What is to analyze product performance
10
200
sporting goods businesses often gather marketing information to
What is identify trends
3
200
to know what websites and advertisements visitors see, sports and event e-marketers would check
What is click stream data
4
200
which of the following internal records might a business use to analyze information regarding customer satisfaction levels
What is comment cards
12
300
which of the following is a secondary source of sport/event information
What is demographic reports
5
300
a sport/event organization that wants to obtain information about the population in a certain geographic location might use
What is government sources
6
300
what type of competitor information is important for sport/event organizations to maintain in a database
What is price lists
400
which of the following might be a sport/event organization search to obtain marketing information
What is internet
7
400
what type of marketing information might a business obtain by monitoring sales invoices
What is customer profiles
9
400
a database of competitor information often contains information about the competitors
What is advertising media
14
500
a professional soccer league is considering an expansion team in a certain city. what is the best online secondary source to obtain current demographic information about the location
What is government census
8
500
what internal records do many businesses monitor in order to obtain useful marketing information
What is sales reports
11
500
one type of sport/event marketing information is information that is obtained from