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100
Why do event organizers develop production schedules?
What is To outline all of the activities needed to prepare for the event
100
Which of the following marketing activities involves responsibility for a sport organization's licensing activities
What is Merchandising
100
Sports marketers have an advantage over all other types of licensors in the international marketplace because
What is sports are universally appealing.
100
What are royalties
What is A percentage of actual sales
100
Which of the following is an example of a celebrity endorsing an event simply by being associated with it
What is Attending a grand opening
200
What are royalties?
What is A percentage of actual sales
200
Which of the following is an example of a licensed product:
What is NASCAR earrings
200
Which of the following marketing activities involves writing press releases and organizing news conferences for a sport organization
What is Media relations
200
The basis for licensing process is
What is trademarked property.
200
The Chamber of Commerce for a large city estimates the income for the city generated by the sales tax, parking fees, food-service tax, and amusement tax collected as a result of a rock concert. This is an example of _______________ impact.
What is fiscal
300
You are marketing the premiere of a new Lexus model, which will be revealed at a car show in Detroit. You are in charge of advertising. Which of the following would be your responsibility
What is Buying commercial time on television
300
A person responsible for matching up corporations with events that reach their target market has a career in
What is sponsorship management
300
Team-related factors that affect brand equity include
What is performance, coaches, and star athletes.
300
When a professional football expansion team is established in a community, the economic impact might result in
What is increased job creation and more consumer spending.
300
Which of the following statements is true regarding sports marketing:
What is The distribution of licensed sports apparel is an effective way to create team and brand awareness.
400
The core benefits to customers who purchase sport products include entertainment, health, and
What is achievement
400
Which of the following usually is a characteristic of the sport/event industry
What is Provides products that are different for each consumer
400
A baseball game broadcast on the radio is an example of
What is sport media.
400
The team name, mascot, and logo are important elements that a sport/event organization uses to create and maintain
What is brand awareness.
400
Professional sports teams benefit their surrounding community by
What is attracting tourist dollars
500
Most sport/event products are classified as
What is a combination of goods and services.
500
A unique characteristic of the sport industry is that it seeks to attract markets that
What is include spectators and participants
500
Over the years, Wrigley Field has earned a reputation as one of the best places to watch a Major League Baseball game. This is called brand
What is image
500
Your high-school's basketball team went to the state championship game last year, but didn't even make the play-offs this year. This is an example of a(n) ____________ sport/event product.
What is inconsistent
500
Which of the following statements regarding direct-mail marketing campaigns is true:
What is They should include a call to action.
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