Author
Nagging Tactics
Television and Companies
Clubbing and the Internet
Technology at its finest
100
The author of Kid Kustomers
Eric Schlosser
100
Nag with repetitions of words like "please" or "mom, mom, mom"
Pleading nag
100
Featuring a talking chihuahua were the most popular fast food ads
Taco Bell
100
Formed in 1930, this was one of the trailblazers that appealed to a child's fundamental need for status and belonging
Disney's Mickey Mouse Club
100
Year of "the decade of the child consumer"
1980s
200
Schlosser is known for his
Investigative journalism
200
Involves constant request for the coveted product and may include the phrase "I'm gonna ask just one more time"
Persistent nag
200
The kids in the survey also liked Pepsi and Nike commercials, but this was their favorite television ad
Budweiser
200
This club in 1991 increased the sales of children's meals as much as 300 percent
Burger Kind Kids Club
200
During the course of a year, he or she watches more than this many TV commercials
Thirty thousand TV commercials
300
This book was adapted into a 2006 film and brought increased attention to the fast-food industry
Fast Food Nation
300
Extremely pushy and may include subtle threat like "well, then, I'll go ask Dad"
Forceful nag
300
Roughly 80 percent of children's dreams are about what
Animals
300
Told children he was "the ultimate source of everything"
Ronald McDonald
300
The typical American child spends more time watching television than doing any other activity except
Sleeping
400
Earned a graduate degree in British Imperial History from this university
Oxford
400
Most high-risk, often characterized by full-blown tantrums in public places, breathholding, tears, a refusal to leave the store
Demonstrative nag
400
These children's cable networks are now responsible for about 80 percent of all television viewing by kids
Nickelodeon, Disney Channel, and Cartoon Network
400
Only this percentage required that children obtain parental approval before supplying information
1 percent
400
The typical American child now spends about this many hours a week watching television
Twenty-one hours
500
Critics have compared Schlosser's work to this writer
Upton Sinclair
500
Promise affection in return for a purchase and may rely on seemingly heartfelt declarations like "you're the best dad in the world"
Sugar coated nag
500
In 1978, this commission tried to ban all television ads directed at children seven years old or younger
Federal Trade Commission (FTC)
500
Powerful tool for assembling data about children
Internet
500
About one-quarter of American children between what ages have a TV in their room
Ages of two and five
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