______ is key to the market place in today's society
What is personalization
100
What is the initial stage of any experience?
What is getting people's attention
100
What are the 4 main challenges in Percominfo
What is raising awareness or getting attention, influencing behavior, creating relationships, and making the most of the resources
200
the 4th P
What is Promotion
200
In the AIDA model the letters stand for which 4 terms?
What is Awareness, Interest, Desire, Action
200
According to your text what 2 things influenced the importance of information.
What is the rise of the experience industry and the rise of the information era
200
In the recognition and Inclination stage what is the biggest challenge
What is to help people realize their needs and to help them act on it
200
Name 2 or the 3 elements in positioning
What is create an image, communicating benefits, Differentiating one’s product or service for competing products or services
300
an "Ellen term"
What is PerInfoCom
300
American's are dependent on this...
What is information
300
what is the other word can the Per in perinfocom mean?
What is permission
300
_____ is the essential building block to any promotion
What is communication
300
This strategy recognizes the difficulty of capturing the people’s attention due to the bombardment of information.
What is Guerrilla Marketing
400
The person who coined the term "Ellen Term"
Who is Ellen O’Sullivan
400
According to our text we live in a _______ ________ society
What is an information oriented
400
one edition of the Sunday New York Times contains more informational items then the average adult in what year was exposed to in their entire life time
What is 1982
400
AIRMA is the ________ communication process
What is experience
400
_____________consists of securing exclusive rights of products or services in specific venues
What is sponsorship
500
PerInfoCom stands for what
What is Persuading, Informing, and Communicating
500
Since 1966 how many words have been added to the English language?
What is 60,000
500
what are the 3 stages in the pre-purchase process
What is cognitive, affective, and behavioral
500
The letters in the term ARIMA stand for
What is Attention, Recognition, Inclining, Meaning, Actuate
500
Shocking advertisements just to get attention is an example of what type of marketing?