What are small pieces of information that get stored on your computer when you download certain websites? They can keep track of whether a certain user has ever before visited a specific site.
Cookies
100
What is the term used in reference to a web user clicking on an ad banner to visit the advertisers' site?
Click-Throughs
100
What is a supplement to a website that is typically singular in focus and delivers on the current advertising message?
Microsite
100
What is the internet version of word-of-mouth advertising?
Viral marketing
200
What is a worldwide network of computer systems that facilitates global electronic communication via email, the Web, ftp, and other data protocols?
The Internet
200
What is a possible exposure of the advertising message to one audience member?
Ad impression
200
What is a single word that a user inputs into an internet search engine to request information that is similar in subject matter to that word?
Keyword
200
What are web pages that provide starting points or gateways to other resources on the Internet?
Protocols
200
What was the name of the algorithm the founders of Google used to create the popular search engine?
PageRank
300
How many users did Facebook have worldwide as of September 2013?
700 million users
300
What percent of Internet users in 2008 had uploaded photos to a website so they could share them with others online?
37%
300
How much do the leading national advertisers spend of their marketing communications budget on interactive media?
Less than 7% of their budget
300
What percentage of all web users visit Google each day?
40%
300
Which company in 2013 spent the most on advertising?
E*Trade Financial Corp.
400
In 2012, how much money did eMarketer find was spent on online advertising?
$40 billion
400
What percentage of the 18 and over online population have broadband internet access?
91%
400
How is the cost of a banner advertisement typically determined?
It is typically billed on a cost per thousand basis determined by the number of advertisements displayed
400
What were the Google creator's response to investors asking for a revenue model?
AdWords and AdSense
400
What Act was passed in January 2004 to control spam emails?
CAN-SPAM ACT
500
About how many websites were there in 1993?
50
500
What does IAB stand for?
Internet Advertising Bureau
500
What is a drawback for Ad Networks?
Advertising this way is more difficult to monitor. Each site must be watched for traffic and content, which creates problems when trying to calculate costs.
500
What did the IAB introduce to simplify the ad-buying process?
Universal Ad Packaging (a suite of 16 standard ad sizes)
500
What is the name of the website that allows users to view thousands of ads from the past and the present?