STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
FUN FACTS
100
Eat2Eat is predominately located in this region
What is Asia Pacific?
100
The main problem for Eat2Eat regarding the expansion of their website.
What are limited resources?
100
To create more brand awareness, Eat2Eat needs to focus on this
What is expansion?
100
Customers who may not speak English, Japanese, or Korean may encounter this
What are language barriers?
100
The year that Eat2Eat was established.
What is 2000?
200
The website is offered in these three languages.
What is English, Japanese, and Korean?
200
The highest concentration of Eat2Eat users are in this city.
What is Tokyo?
200
An option for raising capital that involves stock
What is going public?
200
An outside force decreasing the number of potential customers. The U.S. experienced this in 2008.
What is a Recession/bad economy?
200
The founder of Eat2Eat
Who is Vikram Aggarwal?
300
40% of their revenue comes from this.
What is commission?
300
Eat2Eat mainly focuses their promotions on this type of restaurant
What is first-tier?
300
Eat2Eat could merge with this established industry to better capitalize on traveling business people.
What is the hotel industry?
300
A form of competition in Eat2Eat's market
What are new market entrants?
300
2 benefits for customers who utilize Eat2Eat include
What are loyalty rewards points, discounted meals, or free meals?
400
Eat2Eat partnered with a regional newspaper for a promotion called this.
What is "Eat!"?
400
Eat2Eat has problems with their number of employees, which leads to a lack of this
What are no definitive sales reps/only a few employees?
400
Many cities that Eat2Eat has become established in are also destinations for this customer segment
What are foreign visitors/travelers?
400
Some of Eat2Eat's customers are uncomfortable using this type of technology for transactions
What is mobile technology?
400
Aggarwal admitted that if he were a banker he would not do this for his company...
What is loan money?
500
Aggarwal came up with a new idea to implement in the "Asian market" which a marketer would describe as a...
What is niche?
500
It would be difficult to determine the return for investing in new what. (Hint: People on page 223)
What are sales representatives?
500
4 ways that Eat2Eat can raise capital
What is venture capitalists, angel investors, IPO, loans, mergers?
500
A major barrier to an online business
What is limited Internet connection?
500
A poll was taken by this U.S. company which rated Eat2Eat as the #1 restaurant information & reservation site in the world!
Who is the Smart Diners Organization?
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