What is a marketing approach used by businesses that are outward looking? Focuses on making products that they can sell rather then selling products they can make.
100
an organizations portion of the total value of sale revenue within a specific industry.
What is Market share?
100
A distinct group of customers with similar characteristics.
What is a market segment?
100
Market research that involves gathering new data first hand(face to face).
What is primary research?
100
The different stages that a product goes through.
What is the product life cycle?
200
Product orientation
What is a marketing approach used by businesses that are inward looking. Focused on selling products that they make.
200
A company that has the highest market share.
What is market leader?
200
The demographic a psychographic characteristics of consumers in different markets.
What are consumer profiles?
200
research that involves the collection of second hand data and information that already exists.
What is secondary research?
200
Designing and testing a product before production.
What is Research and Development(R&D)
300
A place or process whereby customers and suppliers trade.
What is a market?
300
The degree of rivalry within a particular market.
What is competition?
300
Targeting a specific and well defined market segment.
What is a niche market?
300
A document that contains a series of questions used to collect research data. The most common method of primary research.
What is a survey?
300
Introducing a product into a market.
What is a launch?
400
These are obstacles that determine the number of suppliers in the market.
What is Barriers of entry?
400
A document outlining a company's marketing objectives.
What is a marketing plan?
400
Undifferentiated marketing targeted at large markets for high sales volume.
What is mass market?
400
One on one form of primary research which investigates customers personal circumstances and opinions.
What is an interview?
400
The variety of products owned by a business.
What is product portfolio?
500
Characteristics of consumers that include differences in gender, age, ethnicity and religion.
What is demographics?
500
Product, price, promotion, place
What is the marketing mix?
500
the act of distinguishing a business or it's products from rivals in the industry.
What is differentiation?
500
Secondary research method from publications of educational and research institutions.
What are academic journals?
500
In the Boston Consulting Group matrix, products operating at high market share in a low growth market.