Marketing Mix
Target Market
Market Segmentation
100
Known as the four P's, is a combination of decisions a business must make in order to best reach its target goal.
What is marketing mix?
100
The group of potential consumers who share common needs and wants. They have the ability and willingness to buy the product.
What is a market?
100
Dividing the entire market into smaller groups who share similar characteristics.
What is market segmentation
200
Includes goods and services a business will offer its customers
What are products?
200
A single marketing plan used to reach consumers.
What is mass marketing?
200
Segmenting based on things like age, gender, income, ethnic, etc.
What is demographic segmentation?
300
The amount a business offer charges customers for their products.
What is price?
300
The group of consumers that a company desires to have as customers.
What is target market
300
Segmenting the market based on values, attitudes and lifestyles.
What is psychographic ssegmentation?
400
The making of products available at the right time and location.
What is place?
400
Segmenting based on where someone lives.
What is geographic segmentation?
500
The informing and reminding customers of the products available to them.
What is promotion?
500
Dividing consumers into groups according to their response to a product.
What is behavioral segmentation?
M
e
n
u