Audience Reach
Audience Reach 2
Demographics
Demographics 2
Advertising Trends
100
Palm Beach and Martin Counties
What two counties make up the Palm Beach Post's CORE COVERAGE area?
100
29%
What percent of our engaged audience reads our online products: Pbpost.com and/or mypbpost.com?
100
57 years old
What is the median age of Palm Beach Post print readers?
100
35%
What percentage of Palm Beach Post print readers are employed full time?
100
$692 million
How much will be spent in advertising in 2016 in our core market?
200
547,000
In a given week, how many adults does the Palm beach Post reach in print and online?
200
482,400
What is our weekly print audience?
200
45 years old
What is the median age of PalmBeachPost.com readers?
200
34%
What is the percentage of Palm Beach Post print readers that earn $75,000 or more annually?
200
$82 million
How much will be spent in newspaper advertising in our core market in 2016?
300
1.24 million
How many adults live in Palm Beach and Martin Counties?
300
157,600
What is our weekly online audience?
300
16%
What percent of the PalmBeachPost.com audience has a post graduate degree?
300
44%
What is the percentage of PalmBeachPost.com readers that earn $75,000 or more annually?
300
$345 million
How much will be spent in online advertising in our core market in 2016?
400
88%
What percent of our engaged audience reads our print product?
400
More than half
How many of our readers generally look at main and local news?
400
32%
What percentage of Palm Beach Post readers have some college education?
400
51%
What percentage of Palm Beach Post print readers are married?
400
$90 million
How much will be spent in ROP display in our core market in 2016?
500
44%
What percent of the adults in Palm Beach and Martin Counties does the Palm Beach Post reach?
500
More than 40%
How many of our readers generally look at inserts and classifieds?
500
61%
What percentage of the PalmBeachPost.com online audience is employed full time?
500
55%
What percentage of PalmBeachPost.com readers are married?
500
$245 million
How much will be spent in Targeted Online Display in our core market in 2016?
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