L
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K
NYC
100
The height of the Link display screens
What is 55"
100
The length of a Link display ad spot
What is :15 seconds
100
The number of ads that will run in an ad loop (per Link display)
What is 6 spots
100
The date of the LinkNYC Upfront Event
When is October 1, 2015
100
The members of Citybridge
Who are Titan, Control Group, Qualcomm, Comark
200
The way users will authenticate LinkNYC Wi-Fi
What is the LinkNYC mobile app
200
The first LinkNYC Launch Partner
What is Amazon Studios
200
The number of total ad display spots per Link unit
What is 12
200
The furthest range that the Wi-Fi signal will extend from a single Link unit
What is 150 feet
200
The percentage breakdown for units in Manhattan & the Boroughs
What is 65% Manhattan / 35% Boroughs
300
The equivalent of 1000 megabits
What is 1 gigabit
300
The projected # of Link screens (displays) by the end of deployment
What is 12,000
300
The # of advertising Link units by the end of deployment
What is 6,000
300
The # of residential Link units (without ad displays) by the end of deployment
What is 1,500
300
The projected # of Link units installed by the end of Phase 1 (July 2016)
What is 500 units
400
The # of people in NYC without access to Wi-Fi
What is 3.5 million
400
The designer of the Link structures
Who is Masamichi Udagawa
400
The company providing the ad serving technology for LinkNYC
What is Vistar Media
400
The ability to display a time-specific creative based on commuter patterns or changing behavior throughout the day
What is dayparting
400
The market rates per spot for Manhattan & Borough Links
What is $2500 & $1500
500
The digital signage player software that controls the Link ad display content
What is Cortex (Vistar's network management solution)
500
The approach used to selling Link advertising beginning Q1 2016
What is selling by spots
500
The preferred format for displaying ad creatives on the Link displays
What is HTML5
500
The estimated average number of impressions per spot for Manhattan Links
What is 315,470
500
The estimated average number of impressions per spot for Borough Links
What is 161,216
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